Head of Public Relations - Jiji Ghana

Jiji is a leading classified platform in the largest markets of Pan-African countries with a combined population of 450+ mn expected by 2025. It provides buyers and sellers with an avenue to meet and exchange goods and services. Jiji strives to establish itself as a long-term investor in Africa. We’re excited by the exceptional opportunities this young and dynamic continent has to offer. Our goal is to enter the TOP-5 classifieds in the world by traffic by 2025.

ABOUT THE ROLE

We are looking for a Public Relations Head who will handle all aspects of planned publicity campaigns and PR activities for Jiji Ghana.

KEY RESPONSIBILITIES

• Develop PR campaigns and media relations strategies
• Planning publicity strategies and campaigns
• Creating, managing, and optimising the reports based on KPI metrics
• Track performance of campaigns by key metrics
• Undertaking relevant market research
• Track media coverage and follow industry trends
• Organise and attend PR events and serve as company spokesman
• Building positive relationships with stakeholders, media, and public
• Edit and update promotional material and publications e.g. brochures, videos, social media posts, etc
• Seek opportunities for partnerships, sponsorship, and advertising

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ACADEMIC QUALIFICATIONS & SKILLS

• Degree/ Diploma in Communications and Public Relations.
• Proven experience as a Public Relations Officer or a similar role for 3 years
• Established professional relationships with media agencies in Ghana
• Understanding social media and solid experience working with bloggers
• A clear understanding of the main brand metrics and ways of their improvement
• Experience with developing creative campaigns would be a plus
• Multitasking skills
• Copywriting skills
• Skills of managing team
• Event management and organisation
• Understanding of how researchers are conducting
• Skills of a moderator/ in-depth interviewer would be a plus

Remuneration and benefits

• Salary
• Competitive performance-driven bonus structure
• Health Insurance
• Tier 1,2&3