IT Jobs In Accra : Coordinator, Digital Channel Growth - MTN Ghana
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Job Summary:
Contribute to the scaling of the digital channels in terms of top commercial KPIs (e.g. Monthly Active Users) and engagement.
Job Role
- Drive acquisition activities for all Digital channels
- Conduct engagement campaigns (e.g. in-app messages)
- Conduct experiments to improve the full funnel from awareness to referral
- Provide input to the product owners on changes required to bring scale
- Collaborate with the Analytics and Reporting team to gather insights required to drive growth initiatives
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- Scale Digital channels to make them the #1 self-care channel for all customers
- Drive revenues and other critical KPIs for the success of the Digital Channels strategy
- Increase the number of customers who transact on the channel and refer to friends
- Scale the channels and drive engagement KPIs
- Ensure proper reporting on all levels of KPIs (top and deep dive) are provided to senior leaders
Context:
- Highly dynamic and competitive technology industry
- Global technology trends and advancements
- Vendor Management Relationship
- Performance-driven environment
- Diverse Cultural environment
- Regionalization structure implications
Job Requirements
Education
- A First Degree in any related field of study.
- Digital Marketing certification and/or Design Thinking is a plus
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Experience
- Minimum of 3 years related work experience in a digital organization or in the digital department of an organization
- Experience with Growth Marketing
- Good experience and knowledge of the main digital analytics tools like Google Analytics, Google Data Studio, etc.
- Experience with Digital Marketing
- Good experience with PowerPoint
Professional/Technical competencies:
- Strong knowledge of all main analytics tools and techniques
- Business Performance Management
- Planning and Budgeting
- Stakeholder Relations Management
- Marketing/Digital Marketing
- Understanding of the Digital Ecosystem
- Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
- Knowledge and ability to analyze KPIs and provide detailed reports
Physical Skills/ Competencies:
- Manages self-performance, good conflict management takes and manages accountability.
- Energy & Drive – Innovative, takes initiative, result oriented and develops self consistently.
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- Interpersonal Skills – Leadership, customer centricity, collaboration and coaches & develops direct reports.
- Personal Skills – Trustworthy, integrity and ethical in dealings
- Operating Skills – Ability to focus on priorities and plans, manages and monitors work effectively.
- Organisational Positioning Skills – Good written and verbal communication, commitment to the organization
- Strategic Skills – Global thinker, Analytical thinking, and Problem-solving abilities.
How To Apply
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