Geo-Marketing Analyst - AirtelTigo

The successful candidate at AirtelTigo for this role will join our Commercial Team as the Geo-Marketing Analyst. (S)He will report to the Head, Performance and Planning, and will conduct site utilization analysis to identify opportunities for increasing revenue and optimizing the allocation of available resources.

Key Responsibilities

• Monitor and analyse site performance and work with Sales/Network team to improve underperforming sites;
• Responsible for maintaining site database and related information for the use of all key stakeholders;
• Liaise with Network and Sales team to ensure coverage complaints are handled efficiently;
• Coordinate with Sales/Marketing/Network for Infill and new site deployment;
• Plan with stakeholders on Geo-Marketing activities based on market opportunities and economic dynamics;
• Review and sign off business cases of any new site installation or upgrade, as well as new shops, to enhance return on investment (ROI).

Required Qualification and Experience

• A University degree in any field with emphasis on Computer Science, Business Administration, or equivalent;
• A minimum of One (1) to Three (3) years’ working experience in a similar role and experience in developing complex/ multi-layered maps;
• Experience with MapInfo and other similar tools;
• Good knowledge in SQL – query, create and update tables;
• Good field market evaluation experience;
• Strong experience in geo-marketing and Geographic Information System (GIS) applications.

Ready to be part of our dynamic and innovative team? At AirtelTigo, we enhance the value of our employees by providing long-term growth and opportunities in an ever-evolving work environment. Our values are at the core of what we do and represents who we are; Simplicity, Transparency, and Relevance. Initiate your journey to be part of our world-class team and experience a rewarding career.