Head of Business Development



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Head of Business Development





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Reports To: General Manager

Direct Reports: Commercial Team

Department: Commerial

Location: Tema

 

Role Piurpose

Responsible for the overall development and management of strategic and operational Marketing and Customer Relationship . The rore shall also be responsible for developing and implementing both short and long-range comprehensive  internal and external sales. marketing, product development plans and programrnes, targeted at increasing revenues and profits with both existing and new markets.

 

Role definition and Accountabilities

  • Develops and recommends service positioning and pricing strategy to produce the highest possible long term market share.·      Develops and implements strategic sales and marketing plans and forecasts to achieve corporate objectives
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and co
  • Develops and maintains marketing budget. Assists in or produces feasibility studies/business plans for new product/ services development

 


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  • Ensures effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
  • Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
  • Monitors competitor offerings, sales and marketing activities. Provides market feedback to the company leadership regarding competitive offerings, prospect needs a. generates product development ideas.
  • Responsible for tender processing
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Responsible for overall customer satisfaction a. shall constitute the development of strategies for improving customer experience and implementation of surveys
  • Prepares sales report showing sales, volume, potential sales and areas of proposed Client base expansion.
  • Responsible for the success of all commercial Products
  • Develops marketing campaigns for existing and new products.
  • Develops dynamic business presentations and proposals for clients and internal communications
  • Plans and oversees advertising and promotion activities, including print, online, electronic media and direct mail.
  • Responsible for brand awareness and management, as well as the management of special corporate functions
  • Demonstrates knowledge of and supports mission, vision, value statements standards, policies and procedures, operating instructions, confidentiality standards and the code of ethical behaviour.
  • Responsible for supervising and developing in the functional team

 

Education/Qualification

  • Bachelor's degree in marketing or business-related field.
  • Professional Qualification or Master's degree in Marketing or related field will be an added advantage Project/programme management experience.
  • Experience in tender processing and management
  • Minimum of Eight (8) years of related experience with progressive management experience.
  • Experience in the Shipping & Logistics or Oil and Gas industries will be an added advantage

 

Personal Cornpetendes

  • Strong Leadership skills with ability to develop team for results
  • Strong Business Acumen
  • Strong oral and written communication skills
  • Innovative with the ability to generate creative solutions
  • Good organisational skills and the ability to manage time and prioritise work
  • Must be Customer/Client-Focused
  • Ability to work well under pressure
  • High standards of personal integrity and adherence to professional and ethical standards
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