International Community School Job Vacancy for Marketing & Communications Manager

International Community School Ghana is a world-class institution providing students with an inclusive holistic and international education needed to succeed in college/university and become a public leader.

We educate confident, responsible and engaged learners from pre-school through to high school. Our students take the Cambridge International Exams, IGCSE and the AS/A Level Exams.

THE POSITION:

The Marketing & Communications Manager will be responsible for the strategic design, implementation and management of a range of on-line & off-line marketing and communication strategies. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies.

He/She will report directly to the Project Manager/ Chief Operations Officer and provide advisory services to the Directors, Senior Management team and on request to the Board of Directors.

PRIMARY ROLE:

• Develop strategic communications planning for promotion and dissemination of corporate and marketing content of the school
• Collaborate with cross-functional teams – from creative, IT and production to product marketing and legal – to produce effective promotional materials
• Commission or conduct market research, data analysis and evaluation
• Oversee market data and develop pricing and budgeting strategies
• Create marketing presentations for stakeholders
• Manage the corporate branding
• Maintain social media, blogs profiles and quality content on Twitter, Facebook, and LinkedIn.
• Develop other relevant social media outlets to support and expand our digital presence
• Obtain necessary consent and provide final approval on all marketing collateral, products and promotions
• Develop schedules and maintaining deadlines

Email marketing and inbound marketing management

• Manage inbound marketing system, including campaign development and data analysis
• Develop compelling custom content
• Craft email campaigns

Print and Social Media

• Optimize print, social media and blog campaigns to generate interaction and brand exposure
• Identify appropriate print and social media channels for targeted campaigns
• Transform content to ensure easy sharing with social networks
• Continue to build and maintain the schools strong online reputation, and be its biggest advocate in the print and social world
• Establish an effective presence in trade magazines and social media sites
• Develop and implement customer service response to common complaints and a process in which they are resolved and communicated