Vodafone Ghana Job Vacancy For Media Manager



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Vodafone Ghana Job Vacancy For Media Manager





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Role purpose: Maximize returns Vodafone makes in brand communications through:

Better connect our brand and product offerings with consumers by pioneering the future of media through expertise, scale, and deft agency management processes. These will be demonstrated in the role through driving strategic thinking, innovation, fostering partnerships, and driving efficiency with the consumer at the centre of all thinking and executions.

Drive brand equity and drive growth by delivering appropriate communications plans across multiple communication touch points while continuously improving campaign performance delivery from these plans, by driving effectiveness & efficiency

Key Responsibilities:

Channel Agency Management

  • Ensure Vodafone has a leading edge Channel Agency partner with an appropriate structure and sufficient resource to effectively manage Vodafone’s communication investment
  • Agree and lead channel Agency annual performance targets; continually monitor and evaluate Channel Agency performance
  • Lead statutory Channel Agency reviews in conjunction with head of Brand, marketing communications & events
  • Outline and track KPIs for fiscal year and campaign specific deliverables
  • Manage agency status meetings, competitor reviews, yearly strategy reverts from agency

Media Management

  • Media budget management
  • Ensure OTIF delivery of strategy, plans and schedules for approval and implementation
  • Ensure OTIF mid & post campaign review of all active campaigns
  • Share global / regional best practice to broader business
  • Deploy global Media principles  flawlessly
  • Drive digital marketing agenda
  • Digital committed budgets
  • Partners spend tracking
  • Implementation of playbooks
  • Innovation & Partnerships
  • Initiate and land innovative media ideas to cut through advertising clutter in
  • Execute digital agenda to ensure Vodafone wins within the digital space through innovative and creative solutions to digital marketing
  • Develop external partnerships that seek to fulfil the broad media objectives

Effectiveness & Efficiency

  • Initiate consistent media savings / avoided cost plans in collaboration with supply chain
  • Secure best media agency resource plan & collaborate with supply chain on the most efficient remuneration
  • Lead  in driving ROMI within our media planning & buying
  • Monitor and analyse competitor activity
  • Provide compelling media insights
  • Develop and strengthen relationships with media owners as a means to secure advantageous terms and access to first opportunities in conjunction with channel agency

Strategic Thinking

  • Recommend strategic approaches to media based on existing circumstances and scenarios
  • Develop a paid owned earned ecosystem
  • Harness the power of data from insights team to connect with consumers
  • Deliver media information dashboards/reports

Knowledge, Skills & Experience

  • Deep consumer & brand understanding
  • Data interpretation leading into insights
  • Value creation (both Quant & Qual)
  • Drive brand engagement
  • Digital Marketing Capability
  • ?Media Value chain management
  • ?Basic Marketing skills
  • ?Team leader:
  • •              Enthusiastic about the telecoms industry
  • •              Creative Thinker
  • •              Ability to handle detail while retaining sense of the big picture
  • •              Persuasive, confident, and fluent

Prior Experience

  •  
  • •              Great attention to details
  • •              Deep thinker able to view a problem from different angles
  • •              Medium to strong quantitative ability
  • •              Proactive, with strong personal drive
  • Media Planning /  Buying / Media owner experience (minimum 5 years)
  • Numerical and analytical skills / degree of comfort with basic math (decimal and percentages).
  • Consumer data analysis skills
  • Budget management skills
  • Advanced Microsoft Excel (formulas, formatting. Anything that helps in the optimization process).
  • PowerPoint skills, Presentation and communication skills
  • Graduate in marketing, media and/or communications.
  • Prior experience in telecoms industry is a plus but not a requirement
  • Project management knowledge
  • Must demonstrate clear knowledge of and understanding of the local traditional and digital media ecosystems
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