Multimedia Designer - Publicis West Africa

Publicis West Africa (PWA) serves as a regional hub office for its client operations in the Central & West Africa region, encompassing around 22 markets. Among these, approximately 10 markets are actively engaged and act as sub-regional hubs for neighboring markets. Campaign work is predominantly crafted in English, French, and Portuguese, with various local dialects also prevalent in the markets we operate in.

Collaborations with partner agencies in Francophone markets, Angola, and Nigeria, are essential to ensure impactful local delivery. Notably, communication within the Publicis network agencies is conducted in English, both in spoken conversations and via email.

Overview

The Multimedia Designer will be responsible for creating visually compelling designs that effectively communicate the brand's message, elevate its visual identity, and engage its target audience. Working closely with the wider creative teams, the Multimedia Designer will produce high-quality graphics for digital and print materials, billboards, social and digital content, advertisements, and promotional materials.

The role will also create motion graphics, animation, and edited video content, turning visual ideas into engaging moving-image assets for social media, digital campaigns, presentations, and other relevant platforms. The ideal candidate will have a keen eye for detail, a strong understanding of design and motion principles, and the ability to translate concepts into visually dynamic static and motion designs that support business objectives.

Responsibilities (including but not limited to):

Design Development: Translate creative briefs into exceptional design work that aligns with client needs and brand objectives. Conceptualize and execute new design ideas, graphics, layouts, and visuals across both print and digital mediums. Develop motion concepts, storyboards, animated graphics, transitions, and short-form video assets while maintaining the quality of the core visual idea.

Collaborative Design Process: Work closely with copywriters, account managers, and other designers to ensure cohesive design strategies and strong alignment with content, marketing, and branding goals. Collaborate with relevant creative and production colleagues to plan and deliver motion-led content from concept through final output.

Campaign Visuals: Create visually engaging content for multiple brands and campaigns, ensuring that all designs are optimized for both traditional and digital platforms and contribute to effective user experiences. Produce both static and motion-led campaign assets, adapting content to the technical and creative requirements of each channel and format.

Social Media & Branding: Ensure visual consistency and adherence to brand guidelines across all social media channels, delivering high-quality and original visual content tailored to each platform. Create platform-appropriate animated posts, reels, video edits, motion templates, and other dynamic brand content while protecting visual consistency.

Trend Analysis: Monitor emerging visual trends, digital design best practices, and industry standards. Keep up to date with motion design, animation, video editing, and emerging multimedia content techniques.

Intellectual Property Awareness: Ensure that all visual content uses original imagery and respects intellectual property rights, maintaining a high standard of ethical design practice. Apply the same standards to music, footage, animation assets, templates, and other third-party multimedia elements, using appropriately licensed materials.

Other Duties

Collaborate with Team Members: Work closely with colleagues from various departments (creative, account management, strategy, etc.) to develop integrated marketing campaigns and strategies.

Campaign Development: Contribute to the brainstorming, planning, and execution of advertising campaigns, ensuring they meet the client's objectives.

Brand Consistency: Ensure that all advertising materials maintain brand consistency in terms of tone, style, and visual identity.

Quality Control: Review deliverables to ensure they meet the required standards and are free of errors before they are shared with account management. Check motion and video outputs for timing, transitions, audio-visual alignment, legibility, aspect ratio, resolution, and export quality.

Continuous Learning: Stay updated with the latest trends, tools, and technologies in advertising, marketing, and design to ensure the agency remains competitive.

Problem-Solving: Address challenges and obstacles that arise during the creative or campaign process, working with others to find effective solutions.

Administrative tasks: Ensure to accurately and timeously fill timesheets and any other administrative tasks assigned.

Qualifications

Requirements / Experience / Skills

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field, or equivalent work experience.
• Proven experience as a Multimedia Designer or in a similar role.
• Strong portfolio showcasing a range of work across digital, print, and video mediums.
• Proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign). Proficiency in Adobe After Effects and Premiere Pro, or comparable motion design and video editing tools, is also required.
• Solid understanding of design principles, typography, colour theory, and layout composition.
• Strong communication skills and ability to collaborate effectively with cross-functional teams.
• Ability to manage multiple design projects simultaneously while meeting deadlines in a fast-paced environment.

Personality Attributes

• Creativity: A strong ability to think outside the box and come up with innovative, visually appealing designs that capture attention and communicate effectively.
• Attention to Detail: A keen eye for small details, ensuring that designs are precise, well-aligned, and free of errors.
• Problem-Solving: Ability to tackle design challenges, find creative solutions, and adapt designs to meet specific needs or constraints.
• Communication Skills: Capable of clearly expressing design ideas, both visually and verbally, and working closely with clients and teams to understand their needs and preferences.
• Open-Mindedness: Willingness to consider feedback and incorporate it into designs while also contributing fresh ideas to improve the overall concept.
• Time Management: Strong organizational skills to manage multiple projects simultaneously, prioritize tasks, and meet deadlines without compromising on quality.
• Collaboration: Ability to work well with others, including marketing teams, project managers, and clients, to ensure designs align with the overall vision and goals.
• Adaptability: Comfortable with changing project requirements or new technologies, staying flexible and open to evolving design trends and tools.
• Passion for Design: A genuine enthusiasm for design and visual aesthetics, staying motivated to continuously improve skills and stay updated with industry trends.
• Patience and Persistence: The ability to remain calm and focused, especially when working through revisions or tight deadlines.
• Confidence: Belief in one’s own design abilities, as well as the courage to present and defend design choices to clients and teams.
• Self-Motivation: Independent and proactive in seeking new challenges, learning new techniques, and improving personal design expertise without constant supervision.
  
  

Additional Information

Key Performance Indicators

Craft / Skill (KPI: Quality of Design Output)

• Measurement: Percentage of designs that meet client approval or internal quality standards on the first submission.
• Target: 90% of designs should be approved without major revisions or corrections.
• Rationale: This measures the designer's proficiency in applying their technical design skills and knowledge.

Attitude (KPI: Collaboration and Client Feedback)

• Measurement: Client and team feedback rating on collaboration (scale of 1-5) and willingness to accept constructive criticism.
• Target: Achieve an average feedback score of 4.5/5 or higher for teamwork and responsiveness.
• Rationale: A positive, professional attitude is essential in working with both clients and team members. This KPI measures how well the designer interacts with others and accepts feedback.

Speed (KPI: Turnaround Time)

• Measurement: Average time taken to complete a design project (from brief to final approval).
• Target: Complete design projects within agreed deadlines 95% of the time.
• Rationale: This measures how quickly the designer can deliver quality work while maintaining standards. Speed is important in a fast-paced environment.

Creativity / Imagination (KPI: Innovative Design Solutions)

• Measurement: Number of unique and original design concepts presented (compared to the brief).
• Target: Present at least 2-3 unique and creative design options per project, with 75% of concepts being original and well-received by the client.
• Rationale: This measures the designer’s ability to think creatively and go beyond standard solutions, offering fresh, imaginative concepts.

Creative Problem Solving (KPI: Effective Design Adjustments)

• Measurement: The number of design revisions or redesigns required to solve creative challenges.
• Target: Limit revisions to no more than two rounds per project, with each revision clearly addressing the client’s feedback or problem.
• Rationale: This assesses the designer’s ability to overcome challenges and deliver solutions that meet client needs while reducing rework.

Breadth (KPI: Diversity of Design Projects)

• Measurement: Number of different types of design work completed (e.g., digital, print, branding, social media).
• Target: Work on at least 3 different types of design projects per quarter to demonstrate versatility.
• Rationale: This tracks the designer’s ability to handle diverse design tasks and adapt to different media and design needs.

Attention to Detail (KPI: Accuracy of Final Designs)

• Measurement: Percentage of design outputs that require minimal to no revisions for errors (spelling, alignment, colors, etc.).
• Target: 98% accuracy rate in final designs, with minimal revisions for minor errors.
• Rationale: This evaluates the designer’s attention to the small details that ensure the final output is professional and error-free.

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