Marketing Lead - Namoako Company Limited

Namoako Company Limited is seeking an energetic, results-driven Marketing Lead to drive market expansion, brand dominance, and customer engagement for our commercial bakery subsidiary in Accra.

In this role, you will lead the charge in positioning our bakery products—including our signature Adom Bread line—as the preferred choice across retail markets, B2B wholesale networks, schools, supermarkets, and corporate vendors. You will bridge creative storytelling with field execution, managing everything from community trade activations and digital marketing to product packaging strategies and consumer demand forecasting.

KEY RESPONSIBILITIES

1. Strategic Brand & Market Expansion

• Brand Strategy: Design and execute multi-channel marketing strategies to increase brand awareness, market share, and product turnover across the Ashanti Region and neighboring territories.

• B2B & Retail Penetration: Identify and establish new distribution channels, negotiating partnerships with regional distributors, institutions, supermarkets, and vendor networks.

• Competitor & Market Analysis: Monitor local FMCG trends, consumer buying patterns, pricing movements, and competitor activities to capitalize on market opportunities.

2. Field Activations & Promotional Campaigns

• Campaign Execution: Plan, supervise, and execute high-impact promotional campaigns, community field activations, and trade promotions across high-traffic retail centers.

• Product Launches: Lead end-to-end marketing strategies for new product variants, seasonal promotions, and refreshed product packaging initiatives.

• Branding & Merchandising: Oversee physical branding assets, including factory signage, delivery fleet vehicle branding, point-of-sale displays, and branded promotional collateral.

3. Digital Marketing & Public Relations

• Social Media Management: Develop engaging content (photos, short-form video, customer testimonials) and manage the bakery’s digital presence across platforms (Facebook, Instagram, WhatsApp Business, TikTok).

• Community Engagement: Build customer loyalty by managing online inquiries, feedback, and interactive brand contests.

• Local PR: Serve as the brand representative for community sponsorships, public relations events, and local media partnerships.

4. Operational Alignment & Analytics

• Cross-Functional Collaboration: Work closely with the Bakery General Manager, production supervisors, and sales team to align marketing campaigns with production output and inventory capacity.

• Performance Tracking: Track sales metrics resulting from marketing interventions; compile monthly marketing performance reports, ROI analyses, and customer acquisition metrics for corporate executive management.

• Budget Management: Manage the marketing budget efficiently, ensuring high return on investment across all field and digital campaigns.

CANDIDATE REQUIREMENTS

Education & Experience

• Education: Bachelor’s degree in marketing, Business Administration, Communications, or a related field.

• Experience: 3–5 years of progressive marketing experience, with a proven track record in the FMCG, food production, or retail sector in Ghana.

Technical & Professional Skills

• Trade & Field Marketing: Hands-on experience executing field activations, trade promotions, and vendor network expansion strategies in regional markets.

• Digital Proficiency: Strong expertise in social media management, basic content creation tools (e.g., Canva), digital ad placement, and audience analytics.

• Strategic & Creative Thinking: Ability to conceptualize fresh, memorable campaign ideas, product slogans, and packaging concepts that resonate with diverse consumer segments.

• Communication: Fluent in English and Twi, with persuasive presentation, negotiation, and public speaking skills.

Personal Attributes

• Proactive team leader who thrives on field execution and direct vendor engagement.

• Strong organizational and project management skills with the ability to manage strict campaign deadlines.

• High level of commercial acumen, integrity, and goal-oriented execution.

WHAT WE OFFER

• Competitive salary and performance-aligned commission/incentive structure.

• Direct opportunity to shape the market trajectory of a major regional commercial brand.

• Leadership exposure within a multi-sector Ghanaian corporate structure.

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