Jumia Advertising/Media Jobs in Ghana
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As the Sponsored Product Team Lead , you will drive Jumia Ghana’s growth by by taking end-to-end ownership of our sponsored product advertising campaigns across our platforms. In this pivotal role, you will bridge strategic campaign management, client relationship building, and team leadership, guiding a team to optimise multi-channel ad spend, boost conversion performance, and maximize client ROI.
What you will be doing:
- Lead the end-to-end planning, execution, and optimization of sponsored product advertising campaigns across our platforms
- Build data-driven strategies including targeting, keyword management, bidding tactics, and budget allocation to hit performance targets and maximize return on ad spend (ROAS).
- Manage and mentor a team of Sponsored Product Specialists, setting clear KPIs, conducting performance reviews, and fostering skill development and delivery quality.
- Monitor key campaign metrics, analyze performance trends, and identify actionable opportunities to increase reach, engagement, and conversions.
- Run structured experiments across ad copy, targeting variations, and bidding strategies to continuously elevate performance.
- Act as the primary point of contact for clients, delivering clear communications, strategic recommendations, and regular performance updates.
- Collaborate directly with clients to translate their overarching business objectives into actionable sponsored product tactics and execution plans.
- Build and maintain detailed reports and dashboards tracking core KPIs including spend, reach, clicks, conversions, and overall ROI.
- Present campaign performance and strategic insights to both internal stakeholders and client leads, detailing key learnings and next steps.
- Evaluate, test, and onboard new advertising platforms, vendors, and technologies that support Jumia's long-term growth objectives.
- Manage vendor partnerships and negotiate commercial terms to secure maximum value for the business.
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What we are looking for:
- Bachelor’s degree in Sales, Marketing, Advertising, Business Administration, or a related field.
- Proven track record in digital advertising with a primary focus on sponsored product campaigns.
- Strong hands-on background managing campaigns on similar retail media platforms.
- Demonstrated experience guiding, motivating, and developing high-performing teams.
- Exceptional communication and client-facing skills, with a track record of building strong relationships across internal teams and external vendors.
- A data-driven mindset with strong analytical skills to transform raw performance data into strategic action.
- High proficiency in advertising platforms, campaign management tools, and ad tech solutions.
- Advanced knowledge of Microsoft Excel and the broader Microsoft Office suite.
We Offer:
- A unique experience in an entrepreneurial, yet structured environment
- A unique opportunity of having strong impact in building the African e-commerce sector
- The opportunity to become part of a highly professional and dynamic team
- An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders
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