Stargrowth Management Partners Sales / Marketing Jobs in Accra
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Job Summary
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Key Responsibilities:
- Develop and implement marketing strategies to achieve organizational objectives
- Manage all marketing, advertising, and promotional activities
- Conduct market research and analyze customer data
- Create and manage marketing plans and projects
- Monitor and report on marketing results
- Manage the marketing budget
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Additional Responsibilities
- manage and coordinate all marketing, advertising and promotional staff and activities
- conduct market research to determine market requirements for existingand future products
- analysis of customer research, current market conditions and competitor information
- develop and implement marketing plans and projects for new and existing products
- expand and develop marketing platforms including social media platforms
- manage the productivity of the marketing plans and projects
- monitor, review and report on all marketing activity and results
- determine and manage the marketing budget
- deliver marketing activity within agreed budget
- report on return on investment and key performance metrics
- develop pricing strategy
- create marketing presentations
- liaise with media and advertising
- collaborate with the sales function
- monitor industry best practices
Job Requirements
Education and Experience
- business or marketing-related degree or equivalent professional qualification
- experience in all aspects of developing and managing marketing strategies
- technical marketing skills
- proven experience in customer and market research
- relevant product and industry knowledge
- digital marketing skills
- experience with relevant software applications
Key Competencies
- excellent written and verbal communication skills
- collaborative skills
- formal presentation skills
- organization and planning
- strategic and critical thinking skills
- data analysis and management
- problem analysis and problem-solving
- team leadership
- persuasiveness
- adaptability
- creativity
- judgment and decision-making
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Skills
- collaborative and communication skills - able to engage effectively with all stakeholders, enable cross-functional collaboration and successfully manage diverse teams
- technological and digital marketing skills - contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management
- critical thinking skills - able to understand situations and problems, identify cause and effect relationships and develop effective strategies
- analytical skills - agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently
- creativity and innovation - able to develop new concepts and devise unique marketing campaigns
Location: Accra
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