BE Africa Advertising/Media Jobs in Accra
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BE Africa is a 360-degree creative agency headquartered in Accra, Ghana, at the intersection of Commerce and Culture. Focused on engineering cultural movements, BE Africa helps brands achieve global ambition with localized resonance. Specializing in strategic branding, experiential marketing, and digital domination, the agency transforms brands into powerful market leaders across Africa.
Through initiatives like the innovative "Brand-in-a-Box" system, BE Africa enables businesses—from local startups to global corporations—to succeed in the fast-evolving markets of the African continent. Committed to shaping the future of Africa, BE Africa provides creative solutions to visionaries, entrepreneurs, and organizations ready to lead.
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Role Summary
The Content Strategist is a full-time, on-site role based in Accra, Ghana. This individual will develop and manage content strategies to align with client goals, ensuring relevance and impact in the African market. Responsibilities include crafting and overseeing content plans, managing content calendars, developing creative content concepts, and collaborating with teams to ensure consistency across all brand touchpoints.
The Content Strategist will also focus on guiding the execution of high-quality digital and web content to engage target audiences effectively.
Qualifications
- Proficiency in Content Strategy and Content Development
- Experience in Content Management and Web Content Writing
- Strong Writing skills with attention to clarity and engagement
- Analytical thinking and ability to align content with strategic objectives
- Familiarity with digital marketing trends and audience insights
- Ability to collaborate across creative and marketing teams
- Bachelor’s degree in Communications, Marketing, Journalism, or related field
- Experience in or knowledge of African markets is a significant advantage
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