Senior Consumer Marketing Manager - MTN Ghana

Job summary

Lead the formulation and implementation of insight driven strategies that drive sustainable revenue growth and maximize customer lifetime value, in the consumer segment. Oversee the design, optimization and excellent execution of robust customer value propositions and campaigns to acquire, grow and retain profitable customers for MTN.

Context:

• Evolving Digital Telecommunication business and business models.
• Multiregulated environment.
• Increasing demand for digital experiences and data-driven decisions to keep up with customers.
• A shift from share of market to share of life.
• Evolving business models and partnership management.
• Brand Reputation
• Increasing traditional and non-traditional competitors, complemented by growing price wars.

Key Tasks:

• Develop and implement identified consumer segments strategy and long-term objectives -Understand targeted consumers’ current and emerging needs, monitor competitive landscape and competitors in order to balance segments with product offerings for key market segments (Digital 1st, HVC, Youth, and Mass market).
• Generate in coordination with Business intelligence (Insights and Analytics) teams segment performance management reports to inform decision making.
• Validate all targeted consumers’ propositions and define value thereof in order to balance revenues and allocate resources accordingly whilst ensuring an appreciable understanding of the industry, competition , margin protection and driving scale.
• Oversight responsibilities for the development and implementation of timely insight based loyalty and retention interventions/ programmes with assurance of end-to-end superior and differentiated customer experience whilst using MTN.
• Liaise with peers in key Techno Commercial roles (IS Data & Device, Sales, Digital and CeX to define and deliver robust device strategies within all targeted segment for sustained acquisition/retention schemes.
• Manage core Consumer Segments Team, monitor overall market performance with weekly tracking of on-going initiatives & pricing quick wins.
• Ensure strategies for International Business and Partnerships via robust value proposition are developed and implemented and manage relations and business with third parties, implement activities to ensure most robust and superior inbound and outbound roaming propositions to deliver customer satisfaction and ensure optimal revenue generation from all streams
• Ensure the assessment, development, and adherence to marketing policies procedures and processes for Risk Management purposes.
• Collaborate with other business units in strategy development and execution of commercial plans to improve efficiency and leverage new cross-functional business opportunities in product and processes innovation especially within the Digital , Fintech and Home space’s
• Ensure compliance and adherence to regulatory policies/directives and consistent stakeholder engagement to improve efficiency and effectiveness in product roll out
• Develop and implement activities that impact positively on brand health indicators

Qualification Required & Experience

Education:

• University Degree in Marketing or a relevant field
• A Masters’ Degree in Marketing or Business is a plus.

Experience:

• 8 years relevant experience with at least 5 years in a managerial position in an FMCG or telecommunication organization in a multinational environment.

Professional/Technical competencies:

• Strong knowledge of Marketing Concepts
• Strong understanding of Consumer Marketing
• Commercial acumen
• Financial acumen
• Loyalty & retention Management
• Project Management
• Vendor Management
• Stakeholder Management
• Marketing/Digital Marketing
• Agile Principle and Methodology
• Knowledge in Map information Insightful Miner
• Proficient in Microsoft Office Suite (Word, PowerPoint, etc.)
• Business Planning knowledge

Skills / physical competencies:

• Ability to manage own time and workload and juggle conflicting priorities
• Demonstrate evidence of influencing and coaching skills
• Professional approach with a can do attitude
• Courage Skills- Manages self and team performance, good conflict management, takes and manages accountability
• Energy & Drive – Innovative, takes initiative, result oriented and develops self consistently
• Interpersonal Skills – Leadership, customer centricity, collaborative and coaches & develops direct reports
• Personal Skills -Trustworthy, integrity and ethical in dealings
• Operating Skills – Ability to focus on priorities and plans, manages and monitors work effectively
• Organisational Positioning Skills – Good written and verbal communication, commitment to the organization
• Strategic Skills – Global thinker, Analytical thinking and Problem-solving abilities.

Location: Accra

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