Fido Advertising/Media Jobs in Ghana
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Position Overview
We’re looking for a highly analytical and tech-savvy Marketing Data Analyst to supercharge Fido’s marketing operations. This role is critical in scaling our marketing insights, automating workflows, and ensuring real-time visibility into campaign performance. You’ll help us transition from intuition-led to data-driven decision-making across teams.
Key Responsibilities
Data Analytics & Dashboarding
- Build and maintain real-time campaign dashboards for all squads (acquisition, retention, brand, field, etc.).
- Track KPIs like CAC, ROI, retention, attribution, signup funnel, and conversion.
- Translate raw marketing data into actionable insights and storytelling.
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Marketing Automation & AI Tools
- Lead the automation of ≥50% of repetitive marketing workflows (reporting, segmentation, campaign triggers, etc.)
- Integrate and manage AI-powered tools for creative asset generation (text, visuals, audio).
- Collaborate with squads to deploy performance monitoring tools that improve campaign quality and agility.
Performance Optimization
- Provide daily/weekly insights that inform paid performance, organic trends, and funnel health.
- Recommend campaign improvements based on past data and predictive models.
- Analyze user behavior and segmentation across markets to guide strategy.
Cross-Functional Collaboration
- Partner with Paid, Creative, Organic, Field, and Retention teams to define metrics and optimize campaigns.
- Work closely with Product and Growth teams on A/B testing, attribution, and lifecycle marketing.
- Support squad-specific needs with hyper-relevant, customized analytics.
Who you are
- Minimum of 4 years in data analysis, preferably in a marketing/growth function.
- Fluency in data tools (e.g., Looker Studio, PowerBI, Apache Superset, Tableau, Google Sheets).
- Strong SQL, Python, or R skills preferred.
- Experience with marketing platforms (Meta Ads, Google Ads, CRM, platforms, Webflow and UTMs).
- Proven record of automation (Zapier, Hubspot Workflows, Google Apps Script).
- Familiarity with generative AI tools is a plus (ChatGPT, Veo, Dall-E, Runway, Gemini).
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