Digital Content and Community Officer - Marie Stopes Ghana

MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. We believe that everyone should have the right to choose. From contraception to safe abortion and life-saving post-abortion care, we are committed to delivering compassionate, affordable, high-quality services for all.

Today, our organisation has over 9,000 team members working in 37 countries across the world. Our success lies in the fact that MSI teams are locally led, entrepreneurial and results-driven, and are passionate about delivering high quality, client-centered care in their own communities. As a social business, we focus on sustainable delivery, efficiency, and funding models that are built to last, so that the women and girls we serve today will have a choice in the future too.

We know that access to reproductive choice is life changing. For some, it can mean the ability to complete an education or start a career. For others, it means being able to look after the family they already have. For everyone, it means the freedom to decide their own future, creating a fairer, more equal world.

Job Description

Reporting to :Trade Marketing Manager

The Digital Content and Community Officer's role is to develop a consistent brand identity for the organisation and establish its online presence. This job involves overseeing marketing strategies to engage customers and ensuring that they have a positive view of the company and its products or services.

He/She uses information, such as metrics and statistics about the target customers' demographics and preferences to create multimedia content that raises brand awareness. The Digital Content and Community Officer will also provide information and counselling to inbound calls from existing and potential clients on MSI Ghana’s range of reproductive health services as well as referring callers to other MSI Ghana service delivery points

Key Responsibilities

Digital Community Management

• Creating and managing online communities such as social media groups, forums, google business apps, and other online platforms where members can engage with each other and with the brand.
• Actively engaging with the online community, responding to comments and inquiries, and proactively seeking feedback to improve the brand's products and services.
• Monitoring community metrics such as engagement, reach, and sentiment, and using data to inform strategies and tactics to optimize community engagement and growth.
• Organize and participate in events to build community and boost brand awareness
• Staying up to date on industry trends and best practices, and continuously learning and evolving strategies to ensure the brand remains competitive in the digital space

Digital Content creation and curation

• Developing a comprehensive content strategy across multiple platforms, including the company-owned, earned, and paid media channels
• Working with the Brand Creative Assistant and the social media committee to plan, create, and distribute content.
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content throughout the year
• Creating presentations to communicate new marketing strategies to other members of the team
• Developing marketing strategies for digital content
• Researching topics related to the company’s products or services to create content for social media, and other digital communities.
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
• Any other duties that may be assigned from time to time

Required Skills or Experience

To succeed in this role, you must have:

Knowledge, Skills and Experience

• Bachelor’s Degree in marketing, Communications
• Other professional qualifications, ideally in digital media are desired
• At least 2 years of relevant post-graduation work experience in digital media
• At least 2 years of experience working on digital content
• Experienced Copywriter and content creator
• Proficient computer skills, including Microsoft office suite, Meta Suite, Canva and Google docs
• Excellent communication skills – written and verbal skills. Fluent English language skills are required.
• Ability to translate data and research into actionable insights for marketing strategic decision- making.
• Very comfortable with using key financial & marketing metrics and extremely commercially minded.
• Highly developed planning and organisational skills with the ability to juggle multiple projects to deliver quality and on time.
• Ability to build relationships across teams, with evidence of highly sensitive cross-cultural skills and good influencing and negotiation skills.
• Action and results-orientated with the ability to stay on track and thrive when working under tight deadlines.
• Ability to train, mentor and develop skills with others.
• Ability to translate complex information into a format and language that can be understood by a wide range of people and present compellingly and engagingly.
• Ability to work independently with minimal supervision

Attributes

• A knack for creativity
• A strong supporter of the cause of family planning and a woman’s right to safe abortion (Pro- choice).
• Resilient, flexible, positive attitude and can thrive in fast-paced, dynamic environments.
• Curious about emerging developments within our sector and passionate about building best practice
• Actively seeks out feedback on their performance (both results and behaviours) to continuously learn and develop.
• Willing to help with a wide range of marketing projects, as and when required.

🔥 SIMILAR JOBS YOU MAY LIKE → APPLY