Multimedia Group Limited Advertising/Media Jobs in Accra
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Job Purpose
- Overall responsibility for driving commercial revenue and leading the end-to-end conceptualisation, planning and execution of events and promotional programmes for the organisation
- Create, coordinate and supervise events and promotional activities of the group
- Plan, develop and implement client-tailored promotions/events with the view to build a cumulative audience and generate additional revenue.
Key Accountabilities
- Identify and convert sales opportunities for media events, promotions, experiential campaigns and sponsorship packages
- Build and manage long-term relationship with advertisers, agencies, brands and strategic partners
- Develop and deliver compelling sales pitches, proposals and presentations
- Achieve monthly, quarterly and annual revenue targets for events and promotions
- Lead the development of event concepts and experiences aligned with MGL’s identify and audience.
- Conduct market research and audience insight analysis to inform innovative event ideas
- Work with content, editorial and production teams to ensure concepts complement programming and brand strategies
- Manage the full lifecycle of events, from concept and planning to onground execution and post-event evaluation
- Develop event budgets, timelines, workflows and execution plans
- Coordinate with internal teams, production, creatives, sales & customer service, TV/radio programming, digital and technical units
- Source and manage vendors, talent, influencers, performers, hosts and suppliers
- Oversee event logistics, branding, production quality, guest experience and venue management
- Ensure events are delivered on time, within budget and to the highest quality standards
- Manage partner/sponsor deliverables and ensure all contractual obligations are met
- Maintain strong relationships with media partners, government bodies, vendors and community groups
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Key Performance Indicators
- Achievement of events & sponsorship revenue targets
- Number of new clients and partnerships secured
- Quality and timelines of event delivery
- Improvements introduced to existing events and their impact.
- Audience engagement, attendance, and media coverage
- Client satisfaction and repeat business
- Efficiency in budget management and cost optimization
- Proposal win rate and campaign conversion metrics
Qualification Required & Experience
- Bachelor’s degree in Marketing Business, Communications, Events Management, Media Studies or related field
- 3 to 6 years of experience in events sales, sponsorship, partnership management, or promotional activations – preferably within a media or entertainment environment
- Strong track record in closing deals and achieving revenue targets
- Proven experience in conceptualizing and executing media events, concerts, brand activations or experiential campaigns
- Experience working with agencies, advertisers, sponsors and media brands
Location: Accra
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