DF Grits & Grind Advertising/Media Jobs in Accra
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We are seeking a creative, data-driven, and highly organized Video Marketing Specialist to join marketing team. The ideal candidate will be responsible for the end-to-end management of our video content strategy, production, and distribution across all relevant channels. This role requires a blend of creative storytelling skills, technical video production knowledge, and strong analytical abilities to ensure our video content drives brand awareness, engagement, and conversion goals.
Duties
- Develop and execute a comprehensive video marketing strategy aligned with our overall marketing objectives, brand guidelines, and target audience needs following the entire production cycle.
- Conduct market research and competitor analysis to identify video trends, content gaps, and opportunities for innovation.
- Collaborate with Sales, and Design teams to plan video campaigns for product launches, social media, website, and internal communications.
- Create and ensure all video are high-quality using various video formats, including, explainer videos, vlogs, short-form social content (Reels, Tiktok) etc.
- Collaborate to Manage and optimize video content across all distribution channels, including YouTube, Vimeo, company website, social media platforms (Instagram, LinkedIn, Facebook, etc.), and email marketing campaigns.
- Receive, measure, and analyze key video performance metrics (views, engagement rate, click-through rate, conversion rate, watch time, subscriber growth).
- Provide regular, actionable reports on video campaign performance to stakeholders while using data insight to refine strategy.
- Create and ensure all video are high-quality using various video formats, including, explainer videos, vlogs, short-form social content (Reels, Tiktok) etc.
- Collaborate to Manage and optimize video content across all distribution channels, including YouTube, Vimeo, company website, social media platforms (Instagram, LinkedIn, Facebook, etc.), and email marketing campaigns.
- Receive, measure, and analyze key video performance metrics (views, engagement rate, click-through rate, conversion rate, watch time, subscriber growth).
- Provide regular, actionable reports on video campaign performance to stakeholders while using data insight to refine strategy.
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Skills
- 2+ years of proven experience specifically in a video marketing, video production, or content creation role.
- BSc in media production or its related field.
- Strong working knowledge and Proven proficiency with trendy professional video editing software’s
- Demonstrable experience with professional camera, lighting, and sound equipment.
- Proven ability to manage a content calendar, work on multiple projects, and meet deadlines.
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