KMK Entertainment Limited Sales / Marketing Jobs in Accra
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KMK Entertainment Limited is a leading land-based and online betting company, providing a wide range of sports betting and gaming options to millions of users in Ghana and beyond. We are dedicated to delivering the best online and land-based betting experience with cutting-edge technology and exceptional customer service. We are looking for a dynamic and innovative Digital Marketing Executive to join our team and help drive our marketing strategies.
Job Description:
As a Digital Marketing Executive at KMK Entertainment Limited, you will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products. You will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
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Key Responsibilities:
Develop and Manage Digital Marketing Campaigns:
- Create and execute multi-channel digital marketing campaigns including SEO/SEM, email marketing, social media, and display advertising.
- Optimize campaigns to improve key performance metrics.
Social Media Management:
- Manage and grow our social media presence across all digital channels.
- Develop engaging content for social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
SEO and Content Strategy:
- Conduct keyword research and analysis to improve SEO rankings.
- Work with the content team to produce high-quality, engaging content optimized for search engines.
Analytics and Reporting:
- Monitor and report on performance metrics to assess the effectiveness of marketing campaigns.
- Use analytics tools such as Google Analytics to gather insights and inform future strategies.
Email Marketing:
- Develop and manage email marketing campaigns, including newsletters, promotions, and customer retention initiatives.
- Segment email lists and personalise email content to improve engagement and conversion rates.
Partnerships and Collaborations:
- Identify and manage relationships with relevant influencers, affiliates, and partners to boost our brand presence and reach.
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Qualification Required & Experience
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field. 2-3 years of experience in digital marketing, preferably within the betting or gaming industry.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Experience with SEO, PPC, email marketing, and social media.
- Proficiency in marketing software such as Google Analytics, HubSpot, and Hootsuite.
Relevant Skills
- Excellent communication and interpersonal skills.
- Creative thinking with the ability to generate innovative marketing ideas.
- Strong analytical skills and data-driven thinking.
- Ability to work independently and manage multiple projects simultaneously.
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, dynamic environment.
- Career growth and development opportunities.
- A fun and supportive team culture.
Location: Accra
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