Palm University College Advertising/Media Jobs in Ghana
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Palm University College is seeking a talented and versatile Creative Specialist to join our dynamic Media team. This role is crucial for enhancing the university’s visual identity and storytelling across various platforms. The successful candidate will be responsible for conceptualizing, designing, and producing compelling graphic content and high-quality video productions that effectively communicate the university’s mission, achievements, and unique value proposition to diverse audiences, including prospective students, alumni, faculty, staff, and the wider community.
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Key Responsibilities
- Conceptualization & Design: Develop creative and engaging graphic designs for a wide range of marketing and communication materials
- Brand Adherence: Ensure all designs align strictly with the university’s brand guidelines, maintaining consistency in visual identity across all platforms.
- Layout & Typography: Possess a strong understanding of layout principles, typography, color theory, and visual hierarchy.
- Image Editing: Perform photo editing, retouching, and optimization for various uses.
- Collaboration: Work closely with the marketing, admissions, alumni, and other university departments to understand project requirements and deliver design solutions that meet strategic objectives.
- Asset Management: Organize and maintain a well-structured digital asset library.
- Video Production: Plan, shoot, and edit high-quality video content for promotional campaigns, documentaries, event highlights, testimonials, educational content, and social media. This includes:
- Pre-production: Scripting, storyboarding, shot lists, location scouting.
- Production: Operating professional video cameras, lighting equipment, audio recording devices, and other related gear.
- Post-production: Video editing, color grading, sound design/mixing, motion graphics, and adding visual effects to produce polished final products.
- Content Strategy: Contribute ideas for video content that align with marketing goals and resonate with target audiences.
- Live Event Coverage: Provide videography support for key university events (e.g., matriculation, graduation, conferences, public lectures).
- Asset Management: Organize and archive video footage and project files efficiently.
- Equipment Management: Ensure proper care, maintenance, and readiness of all video equipment.
Required Qualifications
- Education: A Bachelor’s degree in Graphic Design, Multimedia Arts, Visual Communication, or a related field.
- Experience:
- Minimum of two (2) years of proven professional experience in graphic design and videography, preferably within an educational institution or a client-facing agency.
- Strong portfolio showcasing diverse graphic design work and a reel/collection of video projects.
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Technical Skills:
- Expert proficiency in Adobe Creative Suite (specifically Photoshop, Illustrator, InDesign, Premiere Pro, After Effects).
- Proficiency with professional video cameras, lighting, and audio recording equipment.
- Experience with motion graphics and animation is a significant advantage.
- Familiarity with project management tools and digital asset management systems.
Soft Skills:
- Exceptional creativity and artistic flair with a keen eye for aesthetics and detail.
- Excellent communication (written and verbal) and interpersonal skills.
- Ability to work independently and collaboratively in a team environment.
- Strong organizational skills and ability to manage multiple projects simultaneously under tight deadlines.
- Problem-solving attitude and ability to adapt to changing priorities.
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