Reputable Company Advertising/Media Jobs in Accra
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Job Summary
The Social Media Assistant supports the planning, creation, execution, and monitoring of content across various social media platforms. This role is instrumental in increasing brand visibility, engaging online audiences, and supporting marketing campaigns. The ideal candidate is creative, organized, and digitally fluent, with a keen eye for trends and brand consistency.
- Department: Marketing / Communications
- Reports to: Social Media Manager
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Key Responsibilities
- Assist in creating, scheduling, and publishing content across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
- Monitor audience engagement and respond to comments, DMs, and mentions in a timely and brand-appropriate manner.
- Research industry trends, competitors, and audience preferences to inform strategy.
- Coordinate with designers, photographers, and content writers to develop engaging visuals and captions.
- Help track campaign performance using tools like Meta Business Suite, Google Analytics, and social media insights.
- Maintain an organized content calendar and assist in planning upcoming campaigns or initiatives.
- Support influencer or partnership outreach and communications.
- Assist with live social media coverage of events, promotions, or product launches.
- Maintain brand tone, language, and visuals across all communications.
Required Skills or Experience
Skills & Qualifications
- Proven experience managing or supporting professional social media accounts
- Proficiency with platforms such as Instagram, Facebook, LinkedIn, TikTok, and scheduling tools (e.g., Buffer, Hootsuite, Later)
- Basic knowledge of Canva, Adobe Suite, or similar creative tools
- Strong writing, editing, and communication skills
- Highly organized with good time management and multitasking abilities
- Ability to work independently and collaboratively
- A diploma or degree in Marketing, Communications, Journalism, or a related field is preferred
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