BlueCrest University College Advertising/Media Jobs in Accra
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Job Summary/ Purpose:
We are looking for a Social Media/ Content Creator who will shape our social media brand voice, monitor social media content, specialize in capturing moments/ taking photos, processing images, using images to convey stories, and ensuring they meet the desired results.
The Social Media/ Content Creator will take responsibility for managing our social media strategies, organizing social media campaigns, and creating responses to community comments. You will need to work with our business plan and maintain various social media profiles.
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Duties/ Responsibilities:
- Developing creative and engaging social media strategies, content, and campaigns for all platforms (Instagram, LinkedIn, Twitter, Facebook, YouTube, and the school’s blog).
- Managing and facilitating the day-to-day handling of all social media channels, engaging with followers, updating pages, and responding to social media posts and inquiries.
- Promoting the institution’s services and content over social media in a way that is consistent with the institution’s brand.
- Capture and process images until you achieve desired results and constantly improve image quality using various editing methods.
- Maintain an in-depth understanding of photography best practices and procedures, arrange objects, scenes, lighting and background to adhere to specifications.
- Ensure all pictures are appropriate, processed, catalogued and ready in time to meet deadlines.
- Regularly liaising with the graphic designer and marketing manager in developing creatives and communication for internal and external use of the institution.
- Tracking, analyzing, and reporting on the performance of all social media campaigns using metrics and engagement. (Facebook Insight, Google Ads, Google Analytics, enquiry portal including social media influencers).
- Collaborations with all departments, sourcing of materials to promote the institution, creating more brand awareness and ensuring brand consistency.
- Implementing search engine optimization approaches to boost web traffic. Staying up to date with social media marketing trends and latest digital technologies
Knowledge, Skills, and Abilities:
- Excellent written and oral communication and negotiation skills
- Digital marketing experience and critical thinking abilities
- Time management and content management
- Use and maintain modern and traditional technical equipment (cameras, lenses, etc.), proven professional shooting experience and knowledge of Photoshop.
- Shooting, lighting and printing skills.
- Knowledge of the production process for online publishing and various printing applications.
- Ability to juggle multiple tasks.
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Qualification Required & Experience:
- The candidate must have at least a Bachelor's Degree in Communication, Journalism, Marketing, Public Relations, or any related field.
- Minimum 2 years of professional work experience.
- Proficient in Microsoft Office Suite.
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