Pulse Ghana Advertising/Media Jobs in Accra
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The Digital Account Manager will plan, implement, and optimise digital advertising/SMM campaigns across various channels to drive customer acquisition, engagement, and conversion.
Job Description
- Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
- Serve as the digital primary point of contact for assigned clients.
- Understand client needs and objectives to deliver effective digital strategies.
- Monitor and engage with online communities on behalf of clients.
- Foster positive relationships within client communities, responding to comments and inquiries promptly.
- Identify opportunities for community growth and engagement.
- Community management on behalf of clients
- Manage social media channels for clients, including scheduling, posting, to ensure consistent and engaging content that aligns with advertising campaigns.
- Stay informed about industry trends, best practices, and emerging technologies in digital advertising and social media to drive continuous improvement and innovation.
- Track and analyze key performance indicators (KPIs) to assess campaign effectiveness.
- Generate detailed reports on social media and community management activities.
- Provide actionable insights and recommendations to clients based on data analysis.
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Requirements
Hard Skills
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- Proven track record with at least 2 years of experience in developing and executing digital advertising strategies.
- Demonstrated expertise in managing diverse digital advertising channels, such as PPC campaigns, display advertising, social media advertising, and programmatic advertising.
- Strong proficiency in conducting thorough keyword research and audience targeting to optimize campaign performance and achieve maximum ROI.
- Robust analytical skills to monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.
- Proficiency in social media platforms (e.g., Facebook, X, Instagram, LinkedIn, TikTok).
- Continuous awareness of industry trends, best practices, and emerging technologies in digital advertising and social media.
- Proficiency and up-to-date knowledge in digital advertising platforms, tools, and techniques, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Advertising, etc
- Experience with social media management tools (e.g., Hootsuite, Buffer)
- A proactive approach to staying informed about industry advancements, driving continuous improvement, and fostering innovation within digital advertising strategies.
- Familiarity with SEO/SEM and content marketing is a plus.
- Strong writing and editing skills.
Soft Skills
- Excellent communication and interpersonal skills.
- Strong organizational and time-management abilities.
- Creative thinking and problem-solving skills.
- High attention to detail and commitment to accuracy.
- Ability to work both independently and collaboratively within a team.
- Flexibility and adaptability to changing client needs and market trends.
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