Growth Manager - Wakanow

The Growth Manager will be responsible for developing and executing growth strategies that drive user acquisition, engagement, and retention. The ideal candidate has a strong understanding of the fintech landscape, is data-driven, and possesses a creative mindset to implement innovative growth tactics.

You will work closely with cross-functional teams, including Marketing, Product, and Data Analytics, to identify growth opportunities and execute campaigns that drive results.

• Develop and implement comprehensive growth strategies to drive user acquisition, activation, retention, and monetization.
• Analyze data to identify growth opportunities, monitor performance metrics, and optimize campaigns to achieve targets.
• Collaborate with Product, Marketing, and Data teams to design and execute growth experiments.
• Conduct market research and competitor analysis to inform growth strategies and identify new market opportunities.
• Develop and optimize user onboarding processes to increase activation rates and reduce churn.
• Work closely with the Sales and Customer Success teams to create and implement strategies for upselling and cross-selling.
• Use data-driven insights to create compelling content and messaging that resonates with target audiences.
• Build and maintain relationships with external partners to explore co-marketing opportunities and partnerships.
• Stay up-to-date with industry trends, tools, and best practices to continuously improve growth strategies.

Requirements

• Bachelor’s degree in Marketing, Business, Economics, or a related field. MBA or equivalent is a plus.
• 3-5 years of experience in growth , or a similar role, preferably within the fintech, startup, or tech industry.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent project management skills with the ability to manage multiple initiatives and prioritize tasks effectively.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• A self-starter with a growth mindset and a passion for innovation and problem-solving.