Social Media and Marketing Expert - CodeLn

The Social Media and Marketing Expert will be responsible for developing and executing comprehensive social media and marketing strategies that align with our goals and objectives. This role requires a creative and analytical thinker with a strong understanding of current social media trends, digital marketing tactics, and brand management. The ideal candidate will have a proven track record of growing brand awareness, engagement, and driving customer acquisition through various digital platforms.

Key Responsibilities:

• Develop, implement and manage our social media strategy
• Define most important social media KPIs
• Manage and oversee social media content
• Design and execute marketing campaigns to promote software solutions and brand initiatives
• Develop content calendars and ensure timely delivery of materials
• Measure the success of every social media campaign
• Analyze and report on the performance of campaigns and content, making recommendations for improvements
• Stay up to date with the latest social media best practices and technologies
• Monitor SEO and user engagement and suggest content optimization
• Utilize social media analytics tools to track performance and generate insights.
• Provide regular reports on key metrics, campaign performance, and social media trends
• Communicate with industry professionals and influencers via social media to create a strong network

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and digital marketing.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Good understanding of social media KPIs
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent written and verbal communication skills.
• Creative mindset with a passion for storytelling and content creation.
• Ability to multitask and manage multiple projects simultaneously.
• Experience with social media advertising and PPC campaigns is a plus.
• Video creation is a plus
• Strong analytical skills and ability to interpret data to make informed decisions.
• Highly organized with strong attention to detail.