Paid Media Specialist - Project Growth



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Job Description: Responsibilities, Qualifications, and Necessary Skills





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Join an innovative digital communications agency that is committed to helping speakers amplify their messages and build meaningful relationships with their audiences.

The agency is currently seeking an experienced Paid Media Specialist who excels in managing high-budget ad campaigns on platforms such as Google Ads and Meta. This role is perfect for someone with a strong background in digital advertising, analytics, and campaign management.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

  • Ad Campaign Management: Develop and manage robust ad campaigns on Google Ads and Meta, ensuring they align with client goals and audience targeting.
  • Budget Oversight: Manage a substantial monthly ad spend (minimum of $100k), ensuring optimal allocation across campaigns to maximize ROI.
  • Copywriting: Write compelling and persuasive ad copy.
  • Strategic Planning: Devise and implement comprehensive ad strategies that effectively reach target audiences and achieve campaign objectives.
  • Performance Optimization: Conduct regular A/B testing to refine ad copy, targeting, and placement to improve campaign performance.
  • Analytics and Reporting: Utilize analytics tools to track campaign performance, providing detailed reports and actionable insights to stakeholders.
  • Team Collaboration: Work closely with the marketing team to understand the core audience and create high-converting funnels.
  • Attribution and ROI Analysis: Implement and manage attribution models to accurately measure the impact of ad campaigns on overall client objectives.


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What Success Looks Like:

  • ROI Improvement: You have consistently optimized ad spending to achieve higher ROI for clients, demonstrating clear value from your campaign strategies.
  • Campaign Success: Your ad campaigns have directly contributed to the company’s growth and audience engagement, with measurable results in increased visibility and conversions.
  • Client Satisfaction: The leadership team is highly satisfied with the campaigns and results provided.

Qualifications:

  • Experienced Ad Buyer: Proven track record of managing large-scale ad campaigns on Google Ads and Meta, with a minimum monthly ad spend of $100k.
  • Copywriting: Ability to write compelling ad copy.
  • Analytical Skills: Strong proficiency in using analytics and reporting tools to measure success and make informed decisions.
  • Strategic Thinker: Ability to develop strategic ad campaigns that align with client objectives and market trends.
  • Communication Skills: Excellent communication abilities to effectively collaborate with clients and present complex data.
  • Technical Proficiency: Deep understanding of ad buying, budgeting, A/B testing, and digital marketing metrics.
  • Adaptability: Capable of responding to changing market conditions and client needs with agile campaign adjustments.


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