Digital Marketing Associate - HiTex EdiTex

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyse data across multiple channels.

Responsibilities

• Conducting market research to identify customer preferences and potential market opportunities.
• Curating social media editorial calendar; content for blogs, social media, and other digital platforms to engage target audiences.
• Coordinating with designers, programmers, and other team members to develop new digital media strategies, tools, and features.
• Developing strategies to increase sales and brand awareness through digital channels such as search engines, social media, and online advertising.
• Developing and managing marketing campaigns that align with company goals and objectives.
• Monitoring industry trends and competition to identify opportunities for new products or services.
• Analysing data to determine marketing effectiveness and make adjustments as needed.
• Producing reports on traffic numbers for upper management.

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 1+ years of marketing experience and expert navigation of social media
• Ability to identify and apply emerging, on-brand trends to social strategy
• Strong research skills and adaptability to different content writing styles
• Advanced knowledge of consumer technology
• Computer proficiency
• Exceptional communication skills

Experience

• Knowledge of and experience in online media marketing, social media marketing, and marketing strategies.
• Knowledge of the various social media platforms e.g. LinkedIn, Instagram, Facebook, X, threads, etc.
• SEO knowledge and an understanding of Google search engine algorithm

Expert knowledge of designer tools to produce digital artwork for social media and websites.