Events & Activations Executive - Olam

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Events & Activations Executive - Olam

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Olam is a leading food and agribusiness supplying food, ingredients, feed and fibre to 20,900 customers worldwide. Our value chain spans over 60 countries and includes farming, origination, processing and distribution operations; as well as a sourcing network of an estimated 5 million farmers.

Through our purpose to ‘Re-imagine Global Agriculture and Food Systems’, Olam aims to address the many challenges involved in meeting the needs of a growing global population, while achieving a positive impact for farming communities, our planet and all our stakeholders.

Headquartered and listed in Singapore, Olam currently ranks among the top 30 largest primary listed companies in terms of market capitalisation on SGX-ST and we are a Fortune Global 500 company.

Key Responsibilities

  • Works together with colleagues in the Activations Team to ensure calendar and spend plans for all activations and events are in place monthly.
  • Works together with colleagues in the Activations Team to plan and execute all consumer activations – Church, School, Neighborhood, Mall, Wedding, Office, VOW, Festivals etc
  • Scouts for events (to be sponsored) that are relevant to the brands’ strategy and positioning.
  • Ensures required branding materials are available per location. Also ensures branding materials across all locations are kept safe and in good condition for use.
  • Oversees extensive venue branding for all events and activations.
  • Works together with colleagues in the Activations Team to ensure post-activation/event reports are available weekly and monthly.
  • Works together with colleagues in the Activations Team to track and measure the impact of activations/events weekly and monthly.
  • Together with colleagues in the Activations Team liaise with third-party Agencies contracted to plan and execute selected activations/events.
  • Works together with colleagues in the Activations Team to ensure optimization of cost for all activations and events.
  • Liaises with Trade Marketing and third-party Agencies to execute Market Storms nationwide especially those about Consumer Promotions.
  • Liaises with the Sales Team to ensure sales during all events and activations.
  • Comes up with suggestions to enhance current events and activations. Comes up with ideas for other relevant events and activations.



Knowledge & Skills Requirements

  • A Diploma, BSc/BA in PR, marketing, hospitality management or related field is preferred.
  • A minimum of five (5) years experience in running consumer-focused activations in a Fast-Moving Consumer Goods (FMCG) environment
  • Retail Marketing experience with a B2C brand will be an advantage.
  • Excellent organizational, interpersonal and administrative skills with proven skills in activations and events management
  • Clear, concise written and verbal communication skills. Good command of the English Language and at least 2 distinct local languages
  • Good presentation development and delivery skills
  • A hands-on person with a knack for problem-solving.
  • Team player with leadership skills
  • Ability to multitask and meet deadlines.
  • Self-starter with the ability to work with minimal supervision.
  • Computer savvy. Proficient in MS Office especially PowerPoint and Excel
  • Ability to work extended hours on evenings, weekends and holidays and across regions.
  • Well-travelled within Ghana and know their way around most regions.
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