Sales Capability Manager - GBfoods Africa

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Sales Capability Manager - GBfoods Africa

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At GBfoods, we offer culinary solutions in several countries of Europe and Africa with prestigious leading local brands, including Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand’Italia and Blå Band, among others. GBfoods Africa operates in 24 countries with a regional office in Accra – Ghana.

Our Purpose “Celebrating local flavours” is to empower and take care of each of the local communities we belong to and to bring out their authentic flavours. Some of our local brands have been in consumers’ kitchens for over a century and have positioned themselves as authentically loved brands, as well as deeply rooted parts of the local culture.

Today, with a turnover of around 1.5 billion euros and a team of around 3,300 people, we are the preferred choice of millions of consumers.

We are looking for a dynamic Sales Capability manager to join our team

Purpose of Role

To train, develop and motivate all sales personnel and merchandisers so that defined levels of service quality to trade accounts are achieved most professionally and cost-effectively. The role holder will facilitate and support the roll-out of the Best-in-Class Standard Operating Procedures for sales by challenging and ensuring the quality use of tools, processes, and skills.



Key Responsibilities

Your role will include:

  • Assessment and development of sales standards (i.e. Structured call to customers, role profile, standards of performance)
  • Research, develop and implement Sales Development Plan
  • Monitor clear performance objectives for all sales managers and ensure they are achieved by training and developing a professional, highly skilled, and motivated sales manager.
  • Accompany sales managers in markets as they carry out regular training and development of their sales personnel, giving feedback on strengths and development opportunities.
  • Monitor, control, and report expenditure against all financial budgets assigned to the Sales team.
  • Maintain visible, productive relationships with all Regional Sales Teams
  • Ensure the scheduling and delivery of training to appropriate sales personnel.
  • Champion and ingrain the benefits of continuous development and improvement in sales effectiveness.
  • Generate and define Route to Market metrics dashboard and monitor distributors performance leveraging IT tools.
  • Develop and propose standard reports for informed analysis and rapid decision-making by stakeholders.
  • Lead the analysis of Sales data and proposal of business improvement plans.
  • Support the organization’s sales team in setting objectives for redistribution, deployment, and execution across the country.
  • Create profiles for Users, Groups, Routes, etc. on the sales system and offer technical training to all Users.
  • Ensure end to end quality and accuracy of data captured in the system by users.
  • Configure, maintain Mobile Phones of users and act as the IT Technical support for all sales projects.
  • Support the management of redistribution of the organization’s products across the country.
  • Support the coordinating of all product launches, activation exercises and relaunch of existing products in desired locations / regions.
  • Support the engagement of all Market Development Team members in their Weekly Rural Market Development activities.

What can you expect from us?

You will contribute to the success of our fast-growing and sustainable international organization, which is committed to investing in Africa, while enjoying a differential employee experience.

What we expect from you?

We expect that you bring aboard your authentic personality and experience to effectively facilitate and support the roll-out of the Best-in-Class Standard Operating Procedures for sales.


To succeed in this role, you should have:


  • Minimum bachelor’s degree in any discipline




  • Minimum of 4-5 years relevant experience in a similar position in the Food and Beverages industry /FMCG
  • Experience in handling Key distributors and ability to support the development of RTM Model & Strategy
  • Excellent hands-on Sales Training and Development experience
  • Excellent hands-on experience in Data Analysis, ERP and MS Office, especially MS Excel skills.
  • Familiar with the key drivers of sales force effectiveness and the capabilities, processes and practices required to drive them.


  • Deep knowledge of Sales, Distribution and Logistics with firm understanding of retail trade dynamics
  • Strong knowledge of both internal and external influencers within the food industry
  • High level of analytical skills with detail orientation
  • Excellent written and oral communication skills
  • Technology inclined and excellent project management skills.
  • Open mindset, proactiveness and teamwork
  • Aligned with GB Foods Purpose and Values
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