Head of Channels - Donewell Insurance Limited

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Head of Channels - Donewell Insurance Limited

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Donewell Insurance Limited is seeking to recruit a Head of Channels.

Job Summary

To lead the Marketing Team to actively drive the Marketing activities of DIL by generating ideas and impact models that have a direct effect on both the top and bottom lines of the business

Duties and Responsibilities

  • Manage the channels of business and ensure effective distribution of DIL's products
  • Sell DIL products through a large number of different channels
  • Lead and identify new marketing opportunities to sell DIL's products
  • Generate new product lines by coordinating client service and marketing relations with DILs business strategies
  • Develop and implement strategies for segmentation and targeting of markets
  • Work with all stakeholders to ensure marketing activities agree with the sales plans
  • Keep a pulse on channel partner trends and drive marketing excellence across the organisation
  • Measure and report on the effectiveness of sales enablement investments
  • Responsible for driving strategy and growth within the assigned target customer base
  • Serve as a highly visible internal evangelist to the marketing, sales and transformation organisation
  • Organise and execute campaigns through internal resources and external vendors
  • Track and optimise the performance of new and existing partnerships
  • Set the strategic and tactical direction for channel marketing activities that generate revenue in all the regions
  • Maintain accurate tracking mechanisms and analyze action plans for management insight
  • Ability to document, plan, market and execute programs using quarterly review templates



Qualification Required & Experience

  • Master's or Bachelor's Degree in Business, Marketing or Project Management
  • Exhibit strong leadership, problem-solving and time-management capabilities
  • Experience in managing multiple sales channels
  • Knowledge of insurance is an advantage
  • Fair appreciation of Project Management

Location: Accra

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