Senior Advertising and Marketing Executive - Digicraft Ghana

Strategic Planning:

• Develop and execute comprehensive marketing strategies aligned with clients goals and market trends
• Conduct market research and analysis to identify opportunities and adapt strategies accordingly

Campaign Management

• Work with cross-functional teams in creating impactful advertising campaigns across various media channels
• Oversee campaign implementation, ensuring timely delivery and optimal performance

Client Relationship Management

• Cultivate strong relationships with clients, understanding their needs and providing strategic guidance and solutions

Team Work

• Work with a team of marketing professionals, fostering growth, creativity and collaboration
  
  

Performance Optimization

• Analyze campaign performance metrics and adjust strategies to maximise ROI and achieve set KPIs

Innovation and Technology Integration

• Stay abreast of emerging technologies and industry trends, integrating innovative approaches

Qualification Required & Experience

• A Degree in Marketing, Advertising or Public Relations (Masters is a plus)
• Minimum of 3 to 5 years in the marketing/advertising industry, showcasing a proven track record of successful campaigns and brand strategies
• Ability to lead and mentor a team, fostering creativity, collaboration and a culture of excellence
• Proficiency in developing and implementing strategic marketing plans, ensuring alignment with business objectives and market trends
• In-depth knowledge of digital marketing platforms, technologies and trends to maximise online visibility and engagement
• Exceptional written and verbal communication skills to effectively articulate ideas, strategies and campaigns to clients and internal teams

Location: Accra