Senior Advertising and Marketing Executive - Digicraft Ghana



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Digicraft Ghana Advertising/Media Jobs in Accra


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Strategic Planning:

  • Develop and execute comprehensive marketing strategies aligned with clients goals and market trends
  • Conduct market research and analysis to identify opportunities and adapt strategies accordingly

Campaign Management

  • Work with cross-functional teams in creating impactful advertising campaigns across various media channels
  • Oversee campaign implementation, ensuring timely delivery and optimal performance

Client Relationship Management

  • Cultivate strong relationships with clients, understanding their needs and providing strategic guidance and solutions

Team Work

  • Work with a team of marketing professionals, fostering growth, creativity and collaboration


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Performance Optimization

  • Analyze campaign performance metrics and adjust strategies to maximise ROI and achieve set KPIs

Innovation and Technology Integration

  • Stay abreast of emerging technologies and industry trends, integrating innovative approaches

Qualification Required & Experience

  • A Degree in Marketing, Advertising or Public Relations (Masters is a plus)
  • Minimum of 3 to 5 years in the marketing/advertising industry, showcasing a proven track record of successful campaigns and brand strategies
  • Ability to lead and mentor a team, fostering creativity, collaboration and a culture of excellence
  • Proficiency in developing and implementing strategic marketing plans, ensuring alignment with business objectives and market trends
  • In-depth knowledge of digital marketing platforms, technologies and trends to maximise online visibility and engagement
  • Exceptional written and verbal communication skills to effectively articulate ideas, strategies and campaigns to clients and internal teams

Location: Accra


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