Sales and Marketing Manager - Pretty Pride HotelSales / Marketing Jobs In Ghana 2023
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We are looking to hire a Sales and Marketing Manager who will play a pivotal role in developing, implementing, and overseeing marketing strategies and campaigns that drive brand awareness, customer engagement, and revenue growth for our company.
This role involves managing a marketing team, collaborating with cross-functional departments, and delivering creative, data-driven solutions to meet organizational objectives.
- Develop and execute comprehensive marketing plans to promote products/services and enhance brand visibility.
- Identify target markets and customer segments, tailoring marketing efforts accordingly.
- Monitor market trends, customer behavior, and competitor activities to adjust marketing strategies.
- Manage, mentor, and lead the marketing team, setting clear performance goals and providing regular feedback.
- Foster a collaborative and high-performance work environment.
- Develop and manage the marketing budget, ensuring optimal allocation of resources.
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- Monitor expenditures and ROI for marketing campaigns and initiatives.
- Oversee the development of marketing materials, including content, advertising campaigns, and promotional content.
- Coordinate with creative and content teams to ensure consistent messaging and branding.
- Manage the company’s online presence, including the website, social media, email marketing, and other digital platforms.
- Oversee SEO and SEM efforts to improve online visibility and drive traffic.
- Monitor and analyze marketing performance metrics and KPIs.
- Prepare regular reports and provide insights to upper management for decision-making.
- Conduct market research to identify trends, opportunities, and threats.
- Analyze competitor activities and market dynamics to formulate strategies.
- Plan and execute marketing campaigns, promotions, and events.
- Collaborate with relevant teams to ensure successful event execution.
- Cultivate relationships with the media, influencers, and industry partners.
- Manage media inquiries and coordinate press releases and communications.
- Ensure consistent and compelling brand messaging and positioning.
- Monitor and protect the company’s brand image and reputation.
Qualification Required & Experience
- Bachelor’s degree in marketing, Business, or a related field.
- Proven experience in marketing management with a track record of successful campaigns.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- Proficiency in digital marketing tools, analytics, and emerging marketing technologies.
- Creative thinking and problem-solving abilities.
- B2B,B2G and B2C onboarding.
- Ability to work effectively in a fast-paced, dynamic environment.
- Knowledge of industry trends and compliance with relevant laws and regulations.
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