Corporate Segment Marketing Analyst - Vodafone Ghana

The Marketing Analyst is responsible for conducting comprehensive data analysis and providing actionable insights to support marketing strategies and decision-making. This role involves analysing market trends, customer behaviour, and campaign performance to optimize marketing efforts and drive business growth.

The Marketing Analyst collaborates with cross-functional teams (Product, SME, and Corporate teams) to develop data-driven marketing strategies and measure the effectiveness of marketing campaigns.

Role Responsibility

• Analyse sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyse benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Track conversion rates for various campaigns to assess their impact on sales or desired outcomes
• Monitor the integration of research findings into marketing strategies and campaigns
• Solicit feedback from internal and external stakeholders on the effectiveness of communication strategies
• Monitor the adoption of creative solutions that resonate with target audiences and differentiate the brand
• Contributes to segment-specific marketing strategies and campaigns

Professional / Technical Competencies

• Bachelor’s degree in Marketing or related field
• Must possess at least two years of experience in marketing
• Excellent mathematics and language skills
• Outstanding analytical insights
• Experience with marketing analytics platforms (e.g., Google Analytics)
• Familiarity with digital marketing channels, metrics, and attribution
• Strong analytical and problem-solving skills, with the ability to interpret complex data and draw meaningful insights