Geo Marketing Manager - AirtelTigo

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Geo Marketing Manager - AirtelTigo

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Job Summary

The successful candidate will join our team as a Manager for Geo Marketing in the Marketing Department.

(S)He will report to the Head for performance and Planning and will be responsible for gathering and analyzing data for decision-making. 

The Geo Marketing Manager will also oversee the preparation of forecasting revenue and relevant KPIs to monitor daily and monthly performance and will as well liaise with sales/network/commercial teams to monitor and drive site profitability, 4G rollout, National roaming, and GIFEC.

Key Responsibilities

  • Responsible for tracking, and analyzing all related KPIs on 4G rollout, GIFEC and National Roaming.
  • Supervise the delivery of accurate, insightful, and timely analysis into the performance of the business.



  • Provide an in-depth understanding of regional and zonal operational and financial performance.
  • Integrate and analyze market research data, official statistics, and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, zones, etc.).
  • Lead projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.
  • Provide analytics and insights to the business on consumer behavior /usage and the impact of network performance on service revenue and prepare all business forecasts.
  • Provide data and insights to the commercial business units and finance decision support teams to aid in conducting post-implementation reviews on newly launched products.
  • Propose solutions and strategies to business challenges and lead the documentation and maintenance of business reporting definitions.
  • Data mining or extracting usable data from valuable data sources and processing, cleansing, and validating the integrity of data to be used for analysis.
  • Analyzing large amounts of information to find patterns and solutions and Developing prediction systems.


Core competencies, knowledge, and experience Leadership and teamwork

  • Must be able to work effortlessly within the team and across the business to drive discussions on business performance.
  • Must show initiative and anticipate the needs of the team and work proactively to deliver the necessary support.

Innovation and change

  • Must have a natural inclination for seeking out new ideas and opportunities.
  • Should exhibit creativity in approaching everyday challenges in the workplace.
  • Design, automate and disseminate interactive business reports to generate actionable insights.


  • Must be able to plough through challenges and see all tasks to their conclusion.
  • Constructively challenge and assist U&R team with data and insights to manage customer base, reduce churn and develop exciting products.



Technical Competence

  • Must have strong analytical, conceptual, and problem-solving abilities.
  • Must possess excellent attention to detail.
  • Proven experience using excel.
  • An understanding of budgeting procedures, methods, and evaluation criteria


  • Must be able to communicate confidently both orally and in writing. Presentations to the business is a normal requirement for this role.
  • Must have good interpersonal skills to support working closely with the financial teams within the business.

Qualification Required & Experience

  • A Bachelor’s degree in any field but with emphasis on Economics, Statistics, Mathematics, Engineering, or a business-related field, etc.
  • A minimum of two (2) – Three (3) years of experience within Telecom Industry or 2-3 years in Marketing/Commercial Department.
  • Excellent with strong understanding of the telecoms industry.

Location: Accra

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