Brands Manager - People and Partners Group

People & Partners Group is a Human Resources Management firm that provides a comprehensive range of HR Solutions with diverse industry consultants and experts from high-end to very technical industries and fast clientele growth across Africa, the Middle East as well as in the US, the UK, and India including the Fortune 500. We give clients access to specialized experts that drive scale, innovation, and speed to market, supporting talent acquisition, retention, and business growth initiatives that advance how companies serve the world.

Role Purpose

Reporting to the Marketing Director, the Brands Manager will develop and drive the overall company brand strategy by creating and applying marketing initiatives in line with the brand guidelines and positioning to deliver the right balance of organic growth, brand expansion, and diversification, supported by the appropriate resources and information networks to deliver agreed profitability.

You will also provide analytical and administrative support to the Marketing Director and assist in the day-to-day operations of the department.

Significant Relationship

• Communication and Transformation and Sales team
• Cross-functional teams from Finance, Supply Chain, HR, Communication, and Transformation
• Advertising, creative agencies & Service providers

Key Accountabilities

• Execute brand plans within guidelines and budget, creating and modifying as necessary to meet objectives
• Maximize return on investment by delivering initiatives with excellence and deliver profitability
• Manage partners, and agencies and track the performance of their deliverables
• Analyze sales figures, customer reactions, and market trends to anticipate products needs and plan product ranges/stocks
• Forecast profits/sales and plan budgets using the Actual Sales File
• The report consistently about market colors and trends, monitors promotions, price changes, and competition activities, and generates insights that will improve the strategy
• Identify risks and opportunities for the brandCoordinate cross-functionally to ensure consistency in brand-related decisions
• Ensure category pricing supports brand positioning and is relevant to the competitive arena and communicate price changes for implementation
• Support the retail store in communication and marketing activities
• Ensure the digital performance of the brand is in line with expectations by driving sales, awareness, and engagement through the key platforms.
• Work closely with all departments to ensure that brand needs are achieved and roadblocks are removed to deliver the strategies
• Create, develop, and oversee the implementation of brand strategy to support the overall marketing strategy ensuring that all plans are aligned with the business strategic goals and brand guidelines and positioning
• Plan and develop merchandising strategies that balance customers' expectations and the company`s objectives
• Deliver brand targets for sales, brand budget, NPD programs, and brand equity/brand health measures Support the NPD process ensuring that its requirements are managed and delivered according to targets
• Monitor, control, and report brand performance through brand health indicators such as GM, Marketing spend & key consumer KPIs providing solutions to shortfalls.

Job Context & Special Features

May require

• In-country travel
• Flexibility to work on weekends

Qualifications

• A Bachelor’s Degree
• Minimum 4 years of demonstrated experience in Brand Management
• Professional Qualification in Marketing is essential
• Post graduate degree is desirable
• IT savvy including the use of MS Office Suite of Applications

Capabilities/Technical skills

• Consumer Champion
• Insight generation (Proven strength)
• Communication (Mastery)
• Digital (Proven strength)

Brand Champion

• Brand propositions (Proven strength)
• Strategy (Proven strength)
• Profit and Growth Champion
• Commercial delivery (Desirable)
• RTM (Proven strength)

Innovation Champion

• NPD (Proven Strength)
• Personal drive (Proven strength)