Brand Communications Lead - NAYA by Africa

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The Brand Communications Lead is the voice of the brand with the primary purpose to create consistency in brand communication across all channels and customer touch points and create a consistent voice that customers know and love.

To succeed in this role, you will need excellent oral and written communication skills, be creative, open-minded, and love for learning and research. You will create customer-focused ads that will drive new customer engagement, learning, and communication.

Responsibilities include

  • Developing and managing the Brand Communication Strategy
  • Manage product information for each product on labels, website, digital marketing, and sales materials
  • Effectively communicate the brand story to build loyalty with customers
  • Developing a communication strategy that consistently shares the brand and its products to
  • educate customer,
  • create brand awareness
  • engage customer
  • increase sales
  • Provide consistent product knowledge and information to customers on product use and effectiveness across all channels
  • Educating customers on skincare trends, personal hygiene, women's issues, and modern Afrocentric culture
  • Organizing events with the sales team to engage customers, get feedback and improve sales
  • Developing product usage kits for customers
  • Help the brand refine product groups and new products so they are beneficial to customers
  • Develop dynamic social media pages
  • Sync online and offline experiences
  • Evaluate all design and advertising ventures to ensure they communicate the message intended
  • Writing articles and copy for all brand communication activities
  • Analytical data gathering and consumer research to understand customer interests and needs to provide compelling content across online and offline platforms
  • Represent the company at events to promote the brand and engage new customers
  • Look for high-quality media opportunities to promote the brand
  • Keeping informed of industry trends




  • A Bachelor's degree in business, marketing, communication, or just a love for engaging people and selling
  • Excellent interpersonal, customer service, and communication skills
  • Strong analytical skills to identify trends and communication patterns
  • Ability to design and implement successful campaigns
  • Ability to lead a marketing and creative team
  • Advanced planning, organizational, and time management skills
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