Geo Marketing Analyst - Vodafone Ghana



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At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drives us, and we experiment, learn fast and get it done, together.

With us, you can truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role Purpose

Reporting to the Geo Marketing & Research Manager (Insights) the role holder will lead the geospatial market, and consumer understanding and provide technology insights on expansion, and network strength to ensure timely availability of location-based market insights and the local relevance of Vodafone Ghana’s initiatives, offerings, and executions. Propose marketing solutions based on data collection and analysis through the DB and GIS software. Apply & develop new analytics to yield business insights.

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Key Accountabilities And Decision Ownership

Customer and Market Profiling

  • Integrate and analyse market research data, official statistics, and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, zones etc).
  • Liaise with various national and local governmental agencies, research institutions and other organizations to access secondary data for a robust geo-marketing capability.
  • Provide in-depth understanding of regional and zonal operational and financial performance
  • Support Marketing, Customer Operations, Sales & Distribution, MFS and Enterprise Business with insights for roll-out efforts (Outdoor visibility, POS deployment, etc).

Footprint Expansion

  • Recommend and drive the prioritization of network coverage expansion efforts with rigorous market analysis.
  • Lead the development and use of user-friendly GIS tools for spatial awareness, decision making and executions.
  • Provide web apps for wireless planning and service qualification.
  • Support Network engineers with visualization of existing and proposed towers and cell locations, RF coverage, fibre infrastructure, and suitable areas for new antennas.

Market Intelligence

  • Proactively gather intelligence on competitors in the regions versus Vodafone Ghana’s regional and territorial footprints.
  • Propose marketing solutions based on data collection and analysis through the DB and GIS software.
  • Apply & develop new analytics to yield business insights.
  • Maintain quality control of collected information, ensuring accuracy and privacy.

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Core Competencies, Knowledge, And Experience

  • In-depth experience in Business Analysis & Planning.
  • Experience using SQL and Statistical languages, data mining & geo-marketing modelling (GIS Technologies, Big Data Tools, ETL Tool / Esri ArcGIS or other GIS tools).
  • Aware of various sources for official statistics.
  • Experience in database management (systems & processes) is highly desired.
  • Knowledge of consumer behaviour and psychology.
  • Very strong business acumen and competitor awareness.
  • Mastery of Ghana’s geography, demography, and economic trends.

Technical /Professional Qualifications

  • University degree in Geo-Informatics, Geomatics, Operations Research or Geography with adequate Business Courses.
  • A Master’s Degree in Engineering Management, Business Intelligence Systems is a plus.
  • 5+ years of relevant post-National Service working experience in Telecoms/FMCG.
  • Minimum of 3 years experience in data analysis, marketing surveys, and research-oriented.
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