External Communications Manager - Vodafone Ghana



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Role purpose:

  • To lead the development and execution of communication strategies with a focus on managing corporate brand related risks and opportunities to protect and build reputation and brand value.
  • Provide strategic communication solutions for the business and offer oversight responsibility for engaging with stakeholders.
  • Develop a process to manage and align the company’s external messaging in a way that builds and sustains Vodafone’s image and reputation.
  • Work closely with local and international media houses to manage Vodafone’s media exposure.
  • Coordinate the external communications and the stakeholder engagement work streams to deliver the strategic objectives of the business.
  • Be the main SPOC for Vodafone Ghana on all external communications, studying trends across other VF Opcos for best practice sharing etc.
  • Responsible for managing the PR of the Foundation to promote brand affinity and ensure a strategic communication plan for the Foundation all year through.

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Job ResponsibilityCommunications And Media Relations

  • Liaise with the Foundation and Sustainability manager in facilitating internal and external communications and visibility on the Foundation and Sustainability issues
  • Public Profiling /Awareness Creation on the Work of the Foundation
  • Act as the communications business partner for senior management and various functions, providing relevant communication solutions to help build the Vodafone Brand
  • Develop and execute integrated communication plans aligned to the strategic objectives of the business
  • Fashion out policy standards applicable to Corporate Communications in line with Group standards
  • Manage the media exposure of the C.E.O. and all SMT members through the necessary preparations, Q and As, fact sheets and interview schedules.
  • Monitor news items and ensure that the right mitigation measures are taken on negative stories about the VF brand.
  • Supervise the tracking, on a daily basis, of reporting on VF Ghana and competitors in key news channels.
  • Pitch stories in a way that generates positive news for the Vodafone brand.
  • Develop and sustain relationships with key media personnel to help Vodafone’s storytelling.
  • Create content for news releases, articles, speeches, and presentations for various channels including Vodafone’s website, Facebook, Twitter and any other social media channels
  • Develop and implement a social media strategy for VF to enhance competitive advantage
  • Develop and apply monthly themes to the various content created and distributed across news channels.

Reputation Management And Public Relations

  • Develop programs to enhance the profile and reputation of Vodafone as the telecom company of choice in Ghana
  • Prepare position papers for Vodafone on critical industry issues and ensure consistent messaging across audience
  • Position Vodafone as a thought-leader in the telecoms industry through relevant engagements and exposures
  • Provide guidance and direction in a way that ensures that Vodafone leverages the PR value in its key events and sponsorships.

Core Competencies, Knowledge And Experience

  • Media relations management and Communication strategy development
  • Experience in providing communication guidance to senior management
  • Stakeholder identification, mapping and analysis
  • Project management, communication and reporting experience
  • Good knowledge of business structures and processes.
  • Excellent written and communication skills.
  • Strong numeracy and analytical skills (Essential)
  • Ability to develop and manage budget
  • Ability to work with people effectively at all levels both within and outside the organization
  • Executes media relations, content and channel management for social media/digital storytelling, financial, corporate, policy and crisis communications
  • Plan and activate specific communications and media profiling of CEO, Board and Senior Executives in line with company priorities.
  • Provide communications for overall EA strategy and priorities to drive engagement and reputational improvements among key external stakeholders

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Must Have Technical / Professional Qualification

  • Good understanding of the environmental and socio-economic agenda, through qualification and experience (Essential)
  • Knowledgeable in Social Responsibility in general with a focus on the Ghanaian environment.
  • Possess strong organization and communication skills.
  • Ability to work independently and under pressure to meet short deadlines.
  • Have good interpersonal skills to accommodate all shades of opinion from people with diverse background in the discharge of the role.
  • Demonstrable expertise in understanding the needs of an organization’s audiences and delivering appropriate messages using a variety of channels
  • Prior experience in developing and implementing an effective strategic external communication plan for a large organization
  • Must have ten (10) years minimum experience in Corporate Communications or related field in a large organization
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