Head of Public Relations - Jiji Ghana



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Jiji is a leading classified platform in the largest markets of Pan-African countries with a combined population of 450+ mn expected by 2025. It provides buyers and sellers with an avenue to meet and exchange goods and services. Jiji strives to establish itself as a long-term investor in Africa. We’re excited by the exceptional opportunities this young and dynamic continent has to offer. Our goal is to enter the TOP-5 classifieds in the world by traffic by 2025.

ABOUT THE ROLE

We are looking for a Public Relations Head who will handle all aspects of planned publicity campaigns and PR activities for Jiji Ghana.

KEY RESPONSIBILITIES

  • Develop PR campaigns and media relations strategies
  • Planning publicity strategies and campaigns
  • Creating, managing, and optimising the reports based on KPI metrics
  • Track performance of campaigns by key metrics
  • Undertaking relevant market research
  • Track media coverage and follow industry trends
  • Organise and attend PR events and serve as company spokesman
  • Building positive relationships with stakeholders, media, and public
  • Edit and update promotional material and publications e.g. brochures, videos, social media posts, etc
  • Seek opportunities for partnerships, sponsorship, and advertising

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ACADEMIC QUALIFICATIONS & SKILLS

  • Degree/ Diploma in Communications and Public Relations.
  • Proven experience as a Public Relations Officer or a similar role for 3 years
  • Established professional relationships with media agencies in Ghana
  • Understanding social media and solid experience working with bloggers
  • A clear understanding of the main brand metrics and ways of their improvement
  • Experience with developing creative campaigns would be a plus
  • Multitasking skills
  • Copywriting skills
  • Skills of managing team
  • Event management and organisation
  • Understanding of how researchers are conducting
  • Skills of a moderator/ in-depth interviewer would be a plus

Remuneration and benefits

  • Salary
  • Competitive performance-driven bonus structure
  • Health Insurance
  • Tier 1,2&3
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How to Apply

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