Coordinator, Digital Channel Growth - MTN Ghana



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Job Summary:

Contribute to the scaling of the digital channels in terms of top commercial KPIs (e.g. Monthly Active Users) and engagement.

 

Job Role

  • Drive acquisition activities for all Digital channels
  • Conduct engagement campaigns (e.g. in-app messages)
  • Conduct experiments to improve the full funnel from awareness to referral
  • Provide input to the product owners on changes required to bring scale
  • Collaborate with the Analytics and Reporting team to gather insights required to drive growth initiatives

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  • Scale Digital channels to make them the #1 self-care channel for all customers
  • Drive revenues and other critical KPIs for the success of the Digital Channels strategy
  • Increase the number of customers who transact on the channel and refer to friends
  • Scale the channels and drive engagement KPIs
  • Ensure proper reporting on all levels of KPIs (top and deep dive) are provided to senior leaders

 

Context:

  • Highly dynamic and competitive technology industry
  • Global technology trends and advancements
  • Vendor Management Relationship
  • Performance-driven environment
  • Diverse Cultural environment
  • Regionalization structure implications

Job Requirements

Education

  • A First Degree in any related field of study.
  • Digital Marketing certification and/or Design Thinking is a plus

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Experience

  • Minimum of 3 years related work experience in a digital organization or in the digital department of an organization
  • Experience with Growth Marketing
  • Good experience and knowledge of the main digital analytics tools like Google Analytics, Google Data Studio, etc.
  • Experience with Digital Marketing
  • Good experience with PowerPoint

 

Professional/Technical competencies:

  • Strong knowledge of all main analytics tools and techniques
  • Business Performance Management
  • Planning and Budgeting
  • Stakeholder Relations Management
  • Marketing/Digital Marketing
  • Understanding of the Digital Ecosystem
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
  • Knowledge and ability to analyze KPIs and provide detailed reports

 

Physical Skills/ Competencies:

  • Manages self-performance, good conflict management takes and manages accountability.
  • Energy & Drive – Innovative, takes initiative, result oriented and develops self consistently.

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  • Interpersonal Skills – Leadership, customer centricity, collaboration and coaches & develops direct reports.
  • Personal Skills – Trustworthy, integrity and ethical in dealings
  • Operating Skills – Ability to focus on priorities and plans, manages and monitors work effectively.
  • Organisational Positioning Skills – Good written and verbal communication, commitment to the organization
  • Strategic Skills – Global thinker, Analytical thinking, and Problem-solving abilities.

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How To Apply

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  • An application will not in itself entitle the applicant to an interview.

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