Head of Marketing - Zormelo & Associates



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  • Develop strong campaigns and communicate ideas to win with consumers/shoppers
  • Provide communication toolkits
  • Develop brand architecture and positioning
  • Market understanding: consumers, competitions, trends, medium
  • Identify, develop, and evaluate marketing strategy, based on local insights, cluster strategy, market characteristics, and business case.
  • Leverages consumer, shopper and marketplace data to generate ideas and concepts
  • Coordinate marketing activities and policies to promote growth
  • Managing Marketing agencies
  • Daily tracking of all activations
  • Ensuring that marketing plans work in synergy with distribution plans
  • Hiring, training, and assessing the performance of marketing staff and overseeing their daily activities
  • Ensuring strategic consumers pricing based on profitability guidelines.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

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  • Managing & tracking budget  to ensure ROI
  • Ensure best in class activations with high ROI and quality reach
  • Coordinate and participate in promotional activities, working with developers, advertisers, and production managers, to market products and services
  • Build innovative programs that fit local consumers
  • Work closely with the digital team to create online communication that will drive sales
  • In charge of CSR communication and public relations

           

Skills / Requirements needed for this position:

  • Bachelor’s degree with 5 years experience minimum in marketing
  • Understanding of the market
  • Strong Marketing experience in FMCG or Fashion industries and demonstrated track record of accomplishments preferred
  • Must have strong interpersonal skills and leadership
  • Have worked as managing a brand or local marketing manager
  • Ability to organize and manage multiple initiatives
  • Proactive with innovative ideas
  • Energize and leadership
  • Fluent in English and speak at least one  local language 

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How To Apply

Interested applicants should:

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  • The Recruiter reserves the right not to proceed with filling the position.
  • An application will not in itself entitle the applicant to an interview.

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