Jobs : Digital Media Manager - Genie Intel



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Overall responsibilities are creating content for and managing client social media pages and digital campaigns, as well as leading the Social Media team.

Content Creation

  • Develop written content for client social media on Facebook, Twitter, Linkedin, Instagram etc.
  • Understand the nuances of each social media platform and what works on each, based on use case and best practices
  • Manage ephemeral content like stories and lives on client social media pages in real-time
  • Be up to date on current affairs, news, trends and pop-culture, which feed content creation

Community Management

  •  Utilize a variety of software to schedule and monitor text, visual and/or audio content on client social media pages
  •  Interact with social media audience and leverage client FAQs to respond to enquiries or liaise with client CS team to respond

Media Buying

  •  Social media ad buying, optimization and tracking
  •  Conducting A/B split tests to improve campaign performance

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Tracking and Reporting

  •  Analyze campaign data to glean insights and make recommendations
  •  Create weekly and monthly reports on qualitative and quantitative campaign progress
  •  Responsible for ensuring that assigned clients reach projected goals

Team Management

  • Review direct reports’ work
  • Provide training, guidance and assistance to direct reports in all task areas
  • Delegate social media team tasks to appropriate team members
  • Continuously innovate to improve team processes

 

 

Email Marketing

  • Email list scrubbing and segmentation
  • Copywriting, designing and distributing email blasts using email marketing software

Strategy Development

  • Lead or participate in ideation sessions to develop 360 digital marketing campaign strategies for clients across various verticals.
  • Have a clear understanding of integrated marketing principles with a focus on digital channels like social media, search, display and email.
  • Conduct social media account audits for clients and prospects to assist with proposals and recommendations
  • Create strategy documents that include details on target audience, customer journey, competitor landscape and digital marketing recommendations
  • Present proposals and plans to clients

 

Must-Haves

  • Bachelor’s Degree
  • Agency experience
  • Good communication skills – written and oral
  • Grasp of numbers and math
  • Proficiency in Excel
  • Attention to detail

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Pluses

  • Experience with Google Ads running display and search campaigns
  • Basic graphic design skills
  • Basic photography skills
  • An eye for critiquing visual media constructively

How To Apply

Send resume and cover letter to

[email protected]

with the subject Digital Media Manager Application.




Disclaimer

  • Do not pay any fee to any Recruiter.
  • The Recruiter may amend, delete or expire jobs at any time without notification.
  • The Recruiter reserves the right not to proceed with filling the position.
  • An application will not in itself entitle the applicant to an interview.

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