Team Lead, Brands & Marketing - Nsano

Job Purpose

The Team lead of Brands & Marketing oversees the operations of all marketing and branding activities.

Duties & Responsibilities

• Plans, implements, and executes successful consumer and trade marketing programs (including brand strategic planning, market positioning, pricing, promotion, advertising).
• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
• Conducts pricing research and analysis to ensure competitive product and service pricing.
• Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

• Analyzes and evaluates financial aspects of product development.
• Collaborates in the development of new products.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities or trade shows.
• Performs other duties as assigned.

Qualifications

•  Bachelor’s Degree in Marketing, Business Administration, Communications or related field (MBA preferred)
• 3+ years in marketing and promotion
• Familiarity with online content marketing and social media development strategies
• Team player who is energized, eager and ready to roll-up their sleeves and do some pretty amazing innovation work.
• Strong analytical skills, capable of setting an agenda and soliciting alignment
• Prior experience leveraging consumer insights to develop effective marketing programs and campaigns
• Demonstrated ability to develop and cultivate relationships
• Ability to effectively collaborate, communicate, influence and motivate others in a highly collaborative matrix environment
• Creative thinking and problem-solving skills
• Excellent written and oral communication skills