Sales & Marketing Associate - Fainajs Express

Fainajs Express Ltd is a growing trade facilitation and business development firm that seeks to enhance access to hustle Free Inter African Trade, business setup, growth and development for current and aspiring African Entrepreneurs. 

We provide business development support, trade facilitation, trade payment and advisory along with other value-added services to a wide range of customers in four (4) countries.

Job Description

Whom we are looking for:

We are seeking a highly motivated, digitally inclined, human-centric, creative, experienced marketing associate to join our growing organization. 

• In this position, you will be responsible for the growth of our inbound sales avenues by managing marketing campaigns and developing strategies to drive traffic; equally responsible for building consistent brand voice and representation across all channels and ensuring corporate communication enriches our bottom line. 

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• You will also build and nurture relevant sales relations and partnership, managing the marketing budget and ensuring congruence to overall business growth strategy and objectives. You should be self-motivated, open to learning and willing to implement the team's ideas and creative solutions.
• Aside from skills, We are looking to identify candidates who align best with our values, our mission and culture of work. So we ask you to prepare adequately and be your true self while filling this application before hitting the submit button!

Marketing Associate Duties and Responsibilities  

• Liaise with Director of Strategy and the marketing team to develop specific blueprint and strategies for overall offerings of the business marketing objective 
• Oversee and ensure the successful deployment of marketing campaigns and strategies 
• Develop strategies to generate excitement, build brand awareness, customer loyalty around our company and drive traffic towards its products and service offerings 
• Identifying new clients and closing sales 
• Ensuring customer retention and high satisfaction 
• Responsible for educating customers on new and existing products and service offerings 
• Responsible for regular training and supporting the sales team 
• Responsible for meeting Sales and Revenue Target
• Responsible for creating and updating sales and marketing communication materials.  
• Work with and supervise the effective synergy & collaboration of the Sales & Marketing Team comprising of interns, analyst, brand analyst/associate, web designers, content creators and public relations 
• Produce relevant, valuable, and engaging marketing content for the company website, blog, social media, print and all other platforms 
• Facilitate strategic relationships and partnerships with key industry players, agencies, and vendors
• Oversee and manage marketing budget, allocate and invest funds wisely
• Measure and report performance of marketing campaigns; assess team and company goals
• Utilize a variety of acquisition channels, including content creation, curation, pay-per-click campaigns, event management, publicity, social media, campaigns, copywriting, performance analysis, etc. towards attaining company objectives 

Industry

• Trade & business facilitation 
• Business brokerage
• Consulting 
• Employment Type
• Contract leading to Full Time (Remote & On-site)

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Job Functions

• Sales and Marketing 
• Branding and Advertising 
• Corporate Communications 
• Client Acquisition and Retention

Required Skills or Experience

Marketing Manager Requirements

• Bachelor degree in Marketing, Corporate Communications, Advertising, Business Administration or a related field
• Alternative educational training are also accepted as we value skills over degrees 
• Proven experience in marketing and identifying target audiences
• Strong knowledge of website analytics tools such as Google Analytics, 
• Basic Knowledge of Funnel Creation, Proposal Softwares, Project Management Softwares and CRM 
• Experience in setting up and optimizing Google Adwords campaigns
• Excellent numerical skills, including utilization of metrics and processing figures with spreadsheets
• Ability to creatively devise and lead cross channel marketing campaigns that engage, educate, and motivate
• General “good taste,” including an innate sense of aesthetics, a love for great copy, and a creative, witty style of communication
• Aware of the latest trends and best practices in online marketing and sales
• Committed to continuous professional learning and personal development

Seniority Level

Associate