Assistant Market Research Officer - Graphic Communications Group

We, Graphic Communications Group are looking for a social media enthusiast with a keen interest in digital media and an appreciation of data anlysis who will be responsible for primary data collection on a variety of issues and the preparation of primary analysis for further development. The individual must have a passion for brands growth and a sense of purpose

Key Accountabilities

• Co-ordinate digital campaign tracking and analytics
• Co-ordinate activities of data collection teams on a variety of assignments
• Conduct surveys on attitudes of readership and feedback to content and format of publications
• Track adverts and campaigns to assess success /failure of market penetration
• Conduct research and analysis on competition to provide feedback to management
• Solicit feedback from vendors and subscribers on content and format of publications
• Prepare primary analysis of feedback and results and submit to management for further development and analysis
• Conduct research and analysis on company's brands to provide feedback to management

Skills/Competencies required

• Strong social media skills
• Strong computer literacy skills (conversant with the use of research software)
• Proven Research skills
• Strong analytical skills
• Ability to work to strict deadlines and under minimum supervision
• Flexible attitude to working arrangements/
• Excellent verbal, written communication and presentation skills
• Working knowledge of the print media Industry would be a distinct advantage
• Good Team player
• Strong Digital competencies

Qualifications

• Degree in Social Science, Mathematics or equivalent with a minimum of three (3) years post qualification relevant experience.