Assistant Market Research Officer - Graphic Communications Group


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Graphic Communications Group Advertising/Media Jobs in Accra


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We, Graphic Communications Group are looking for a social media enthusiast with a keen interest in digital media and an appreciation of data anlysis who will be responsible for primary data collection on a variety of issues and the preparation of primary analysis for further development. The individual must have a passion for brands growth and a sense of purpose

Key Accountabilities

  • Co-ordinate digital campaign tracking and analytics
  • Co-ordinate activities of data collection teams on a variety of assignments
  • Conduct surveys on attitudes of readership and feedback to content and format of publications
  • Track adverts and campaigns to assess success /failure of market penetration
  • Conduct research and analysis on competition to provide feedback to management
  • Solicit feedback from vendors and subscribers on content and format of publications
  • Prepare primary analysis of feedback and results and submit to management for further development and analysis
  • Conduct research and analysis on company's brands to provide feedback to management


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Skills/Competencies required

  • Strong social media skills
  • Strong computer literacy skills (conversant with the use of research software)
  • Proven Research skills
  • Strong analytical skills
  • Ability to work to strict deadlines and under minimum supervision
  • Flexible attitude to working arrangements/
  • Excellent verbal, written communication and presentation skills
  • Working knowledge of the print media Industry would be a distinct advantage
  • Good Team player
  • Strong Digital competencies

 

Qualifications

  • Degree in Social Science, Mathematics or equivalent with a minimum of three (3) years post qualification relevant experience.

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