Sales & Marketing Officers - Boost Ghana

Boost Ghana is looking for dynamic, energetic, results-oriented sales and marketing personnel to implement our distribution channel strategy, acquire MSME customers, and manage the relationship with them.

What will you be doing:

Channel Development:

• Support the Head of Business Development / COO in the development and execution of our RTM plan
• Identify, enumerate and map out target customers in assigned territory to maximize the penetration of Boost in the territory
• Support the Operations Team in the development of efficient route plans for the fulfillment of customer orders
• Support the recruitment of independent Boost agents for the fulfillment of customer orders within the territory

Customer Acquisition & Sales:

• Effectively execute sales and marketing strategies to acquire new customers in the territory
• Nurture new customers into regular customers to increase Boost’s share of wallet

• Maintain a solid, up to date sales pipeline to convert prospects to new customers
• Develop customer revenue by upselling and/or cross-selling products and services to customers
• Train and support customers on how to use our products and services to improve their businesses
• Drive maximum customer revenue on a weekly basis and achieve the sales budget for the territory

Customer service:

• Manage customer relationship within the territory to ensure maximum customer satisfaction and advocacy
• Regularly train customers to improve their adoption and understanding of our products and services
• Attend to all customer queries on orders, payments, and deliveries including all other customer queries

Territory Reports and Competitor Insights:

• Prepare and submit reports to the Head of Business Development
• Gather insights and submit reports on competitor services and activities within the industry in the territory
• Gather insights and submit reports on new products and prices within the territory

Other Operational Duties:

• Perform other operational duties that may be assigned by your line manager from time to time

Requirements

• Education – BSc/BA or HND in Business, Social Sciences or a related field

Experience and Competencies:

• Proven experience as a sales and marketing professional in the FMCG industry
• Proven track record of developing distribution channels, acquiring customers, increasing sales and revenue (field sales experience is preferred)
• Proven track record of driving customer satisfaction and advocacy (generating referrals through customers)
• Ability to develop sales strategies and drive the achievement KPIs
• Must be tech-savvy – advanced users of smartphones/tablets (preferably Android) and able to use and train customers on the use of digital solutions deployed on smartphones/tablets.
• Must have basic Excel/Google Sheets and Presentation skills
• Excellent oral and written communication skills. Fluency in English and Akan required
• Organizational and leadership ability
• You are an innovative problem solver and take joy in overcoming challenges.
• You are reliable, committed and a team player

Key Results

• Customer Acquisition
• Customer order value, frequency, and revenue
• Customer retention
• Product penetration
• Territory Market Share
• Net promoter score

Key Relationships

• Head of Business Development / Chief Operating Officer
• Order Fulfilment Officers
• Boost Agents
• Product Manager
• Finance officers
• Customer Care
• Marketing and Partnerships

What we offer:

• Competitive remuneration with allowances and performance incentives
• Continuous training and development
• Working in a young dynamic and world-class team
• Flexible work schedule