Marketing Manager - Strategic Security Systems

Job Purpose – Marketing Manager

Responsible for developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. Use market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns. Reports marketing and sales results to Senior Executives.

• Job Category - Full Time
• Location - Joshua Industrial Complex, Kpone-Tema

Responsibilities

• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Oversees current offerings and come up with initiatives for new products or services
• Approves and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
• Maintains research database by identifying and assembling marketing information.
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.

Salary is negotiable.

Required Skills or Experience

• Degree in marketing, communication or related field and a qualified member of the Chartered Institute of Marketing.
• Bachelor’s degree in business, marketing, communication or related field.

• MBA in Marketing or related field will be an added advantage
• Previous experience in a similar position is essential
• Experience in marketing and running a marketing team.
• Proven marketing campaign experience.
• Up to date knowledge of marketing best practice and an eye for creative marketing opportunities.
• Strong understanding of effective PR and Marketing Communications.
• An ability to lead and inspire marketing teams.
• Effective time management and skills and ability to multitask.

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