Marketing Manager, Jumia Food - Jumia Ghana

Jumia is a leading e-commerce platform in Africa. It is built around a marketplace, Jumia Logistics, and JumiaPay. The marketplace helps millions of consumers and sellers to connect and transact. Jumia Logistics enables the delivery of millions of packages through our network of local partners. JumiaPay facilitates the payments of online transactions for Jumia’s ecosystem.

With over 1 billion people and 500 million internet users in Africa, Jumia believes that e-commerce is making people’s lives easier by helping them shop and pay for millions of products at the best prices wherever they live. E-commerce is also creating new opportunities for SMEs to grow, and job opportunities for a new generation to thrive.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating sustainable impact in Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, new skills, and empowering a new generation.

Overview of this role:

By joining the Marketing team, you will champion our growth through marketing strategy formulation and execution. You will join a fast-growing business and work closely with our best vendors to increase our impact and change lives.

Main responsibilities: 

• You will be responsible for driving Jumia’s On Demand brand and marketing strategy across all channels. This role will provide strategic leadership across the organization to ensure that the brand is reaching a broader audience with consistent, effective, appropriate messaging and a unified and engaging customer experience.

• Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Ghana, positioning Jumia Food as the primary provider for anything, delivered fast.

• Create and execute successful content marketing campaigns, media strategies, and integrated marketing communications to increase the company’s awareness, drive user growth and retention.

• Increase company’s website traffic and acquisition of new audiences through offline and online marketing tools and tactics, including and not limited to blog and website publishing, social media, events, corporate responsibility initiatives, etc.
• Determine effectiveness of offline campaigns against targets and budgets and iterate actions as necessary.

• Managing and controlling all public relations and communication related topics.

• Develop curated marketing strategies for top partners.

• Establish new partnerships and promotional programs that reach sizeable external audiences to drive significant new users and website traffic
• Contribute as an integral member of the marketing leadership team, defining ongoing priorities and contributing in all areas of the function.

Required Skills & Qualifications:

• A related degree from a recognised university

• Masters degree is an added advantage.

• Strong commercial and analytical skills.

• At least 5 years’ experience in the same or a related field

• Structured, organized and good planning skills

• Able to work under pressure in a fast paced and competitive environment
• Great communication skills Excellent command of tools or fast learner (Microsoft office suite and Google tools
• Flexible and able to handle multiple tasks at the same time 

We offer:

• A unique experience in an entrepreneurial, yet structured environment:
• The opportunity to become part of a highly professional and dynamic team working around the world
• An unparalleled personal and professional growth environment