Student Recruitment Officers - Lancaster University Ghana

Job Description

We are seeking to appoint a dynamic, enthusiastic, and self-motivated individuals with passion to fill the listed position: STUDENT RECRUITMENT OFFICERS

Job Summary

Responsible for the recruitment of students into the university’s programmes.

You will be responsible for:

• Understanding of each students’ needs and interest
• Build and maintain good relationship with prospective students;
• Get to know prospective students through enquiries and active listening;
• Develop an understanding of each student’s needs and interest;

Calls and Lead  Management

• Act as first port-of-call for admissions enquiries;
• Call and follow up on all leads generated and assigned;
• Ensure that lead statuses, notes and personal details are kept fully up to date at all times and after each and every communication with prospective students;
• Providing guidance on Admission Process, making the experience positive and memorable
• Provide guidance on admission process, making the experience positive and engaging throughout;
• Advise  applicants on programme choices, offering relevant information to enable applicant make an informed choice;

Recruitment Events & Activities

• Support Event Coordinator, Business Development Associate and Manager in the planning and organisation of Education Fairs,  Open Days and recruitment fairs leading to successful students recruitment;
• Organise  campus events and tours for groups of students that can lead to interest in university programmes and enrolment;
• Actively lead school visits activities, presentations, engagement on or off campus that lead to successfully student recruitment and conversion.

Applications Management 

• Follow up to explain details on offers and convert offer holders immediately offers are issued;
• Advise and guide prospective students through the admissions process and positively influence their views to translate into enrolment;
• Analyse the applicant pool to help manage the application pipeline and ensure quality targets are met;
• Use TAG CRM systems to engage with enquiries and applicants to optimize and manage their experience through the application process and ensure successful conversion rate;

Conversion

• Drive conversion at each stage of the pipeline by maintaining a focus on closing towards the next step;
• Organise campus tours and run information sessions for prospective students interested in finding out more about programmes of the university;
• Facilitate the application process in a straightforward and efficient way to convert applications to enrolment;
• Follow up with leads at all stages of the pipeline that have become unresponsive to reignite their interest;

Required Skills or Experience

You should have:

• Excellent  knowledge of the university’s programme portfolio and entry/admission requirements;
• Significant working knowledge and  experience in sales, marketing and customer care;
• In-depth knowledge of students recruitment processes and procedures;
• Knowledge and understanding of cultural differences and how to manage these in the context of student recruitment and marketing;
• Minimum of two (2) years’ working experience in similar/related roles;

The following qualifications and competencies are essential

• Bachelor’s  degree in  Sales, Marketing, Social Sciences, Business Administration  or equivalent is essential;
• Professional Certification in Sales and/or Marketing, Customer Service is desirable;
• Ability to plan and organise own work, and work to deadlines;
• Prospecting skills;
• Active listening skills;
• Written and oral communication skills;
• Presentation and report writing skills;
• Negotiation and closing techniques;
• Relationship management skills;
• Confident, passionate and resilient;
• Working knowledge of MS Office applications and use of the Internet.