Inbound & Content Marketer - Farmerline Ghana

We, Farmerline Ghana are looking for a data-driven inbound marketer to create content and attract site traffic, converting that traffic into new leads for the business, and nurturing those leads.

Responsibilities

• Create contents & resources each month to drive leads, subscribers & awareness (ex. ebooks, whitepapers, infographics, articles, podcasts).
• Grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content
• Optimize our marketing automation and lead nurturing processes through social media management, email email marketing
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
• Prepare creative briefs for videographers/photographers and graphic designers to develop into contents for digital platforms

Skills & Requirements

• A coachable person

• Excellent writer and communicator. French language skills would be an asset.
• Past experience building audiences either online or offline
• Some past experience in marketing preferred.
• Creative thinker, with an ability to use data to inform all decisions.
• Proficiency in marketing automation, blogging & email marketing in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
• Conversant with digital marketing platforms (LinkedIn, Mailchimp, Google Analytics)

Qualification

• BA/BS degree in marketing, communication or related degree
• A minimum of 3 years work experience

Benefits & Compensation

• Competitive Salary
• Local Health Insurance
• Free Office Lunch
• Professional development opportunities
• A leadership team and colleagues investing in your personal and professional growth
• Dynamic, young culture with great opportunities for learning, leadership, and FUN