Marketing Manager. Jumia Food - Jumia Ghana
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Jumia is Africa's leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. Jumia is the first African technology company to be listed on the New York Stock Exchange. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.
Jumia Food is an online food ordering site that allows consumers to conveniently order meals of their choice from their preferred restaurants, and have them delivered straight to their preferred location.
Africa is one of the fastest growing economies in the world, offering excellent opportunities in a vibrant and booming environment. Its economic growth has enabled innovative businesses to flourish and this is where Jumia steps in.
We are currently looking for talented people with a passion for technology and food to join our team and embark on our exciting journey.
Marketing Manager (Jumia Food)
Overview of this role:
By joining the Marketing team, you will champion our growth through marketing strategy formulation and execution. You will join a fast-growing business and work closely with our best vendors to increase our impact and change lives.
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Main responsibilities:
- You will be responsible for driving Jumia’s On Demand brand and marketing strategy across all channels. This role will provide strategic leadership across the organization to ensure that the brand is reaching a broader audience with consistent, effective, appropriate messaging and a unified and engaging customer experience.
- Developing strategies that energize and strongly differentiate the JUMIA brand in the Ecommerce sector in Ghana, positioning Jumia Food as the primary provider for anything, delivered fast.
- Create and execute successful content marketing campaigns, media strategies, and integrated marketing communications to increase the company’s awareness, drive user growth and retention.
- Increase company’s website traffic and acquisition of new audiences through offline and online marketing tools and tactics, including and not limited to blog and website publishing, social media, events, corporate responsibility initiatives, etc.
- Determine effectiveness of offline campaigns against targets and budgets and iterate actions as necessary.
- Managing and controlling all public relations and communication related topics.
- Develop curated marketing strategies for top partners.
- Establish new partnerships and promotional programs that reach sizeable external audiences to drive significant new users and website traffic
- Contribute as an integral member of the marketing leadership team, defining ongoing priorities and contributing in all areas of the function.
Required Skills & Qualifications:
- A related degree from a recognised university
- Masters degree is an added advantage.
- Strong commercial and analytical skills.
- At least 5 years’ experience in the same or a related field
- Structured, organized and good planning skills
- Able to work under pressure in a fast paced and competitive environment
- Great communication skills Excellent command of tools or fast learner (Microsoft office suite and Google tools
- Flexible and able to handle multiple tasks at the same time
We offer:
- A unique experience in an entrepreneurial, yet structured environment:
- The opportunity to become part of a highly professional and dynamic team working around the world
- An unparalleled personal and professional growth environment
HOW TO APPLY
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